Senior media specialist with over 20 years of experience in media & digital gained in media agencies, consulting and client organization. Strong track record of delivering business results by making media accountable. Focused on improving media ROI by driving efficiency and effectiveness of media investment.
Experienced in managing large cross functional teams, both internally and at agency to drive media excellence. Experienced in cross functional stakeholder management between global and regional categories, markets, procurement, finance, legal and corporate affairs.
Excellent interpersonal, verbal and written communications skills.
Industry Experience : CPG (Mondelēz International, ITC Industries, Godrej, P&G, Reckitt Benckiser, Wipro consumer Care, Himalaya Drug Company), Liquor (Diageo, SAB Miller), Retail (ITC), Technology (Sun Microsystems, Iflex, IBM, Lenovo), Insurance (ING)
Skills and specialties : Communication Planning, Media Strategy, Digital Marketing, Data and programmatic driven solutions, Brand Management, Consumer Insights & segmentation, Media planning and buying, ROI Management & Optimization, Media Partnerships, Content solutions optimized for platforms, Agency selection & management, recruitment, training and development, mentoring.
Voted as one of the “50 Most Influential Women in Indian Media, Advertising and Marketing” in 2016.