Chief Marketing Officer
Alok, after stints in Unilever, eBay & GSK Consumer heads marketing at Orientbell Tiles. He has launched a series of disruptive app/web-based services to make selecting, visualising & buying Tiles easier for architects & consumers.
To him, Digital is relevant as much for brand building as for performance marketing. And is now shaping a unique way to convert online leads to store-level sales.