Dr Sommer Kapitan


Senior Lecturer
AUT

As a marketing scholar, I get to ask how we can use the amoral tools of marketing to move people. What makes marketing effective? How can we better protect consumers against the onslaught of a new marketing message every 2.7 seconds? And… how can we use marketing to build social good?

I teach students, train student researchers, collect data and analyze studies, publish meaningful research, work with media to translate the science of what we do and work with industry to maximize their power to move people. Whew! Did I mention I dig my job?