Agenda 2021 

Day 2

23 September 2021

1:05AM - 1:45PM
Food for Thought - Networking Lunch

A time for delegates to know each other better, chat and lunch together before we head to the evening activites and pool party.

7:30AM - 8:45AM
Breakfast
8:45AM - 9:15AM
Marketers as Drivers of Growth: How can CMOs increase their effectiveness with the organisation to power growth and increase revenue?

- Driving growth through multichannel marketing, growing role of ecommerce channels
- Data and intelligence analysis to build better business models and growth strategies
- Maximizing ROI in the evolving consumer journey (online + offline) and brand interventions for business growth (Measuring media spends, attribution/oneview, fraud)

9:20AM - 9:40AM
Insight Presentation 1
9:40AM - 10:00AM
Insight Presentation 2
10:00AM - 10:20AM
Keynote
10:25AM - 11:25AM
Business One to One Meetings with Tea/Refreshments
11:30AM - 11:50AM
Marketers as Drivers of Customer Experience (Part 1)

- CaseStudy - Enhancing customer engagement through innovative use of Audio
- Case Study - Innovative ways Content is driving Commerce

12:00PM - 12:10PM
Quick Fire Session 1

Back to back product pitches by leading tech players

12:10PM - 12:20PM
Quick Fire Session 2

Back to back product pitches by leading tech players

12:20PM - 12:30PM
Quick Fire Session 3
12:30PM - 12:40PM
Quick Fire session 4
12:40PM - 1:00PM
Marketers as Drivers of Customer Experience (Part 2)

- Case Study - Innovative use of Chatbots/Conversational AI
- Case Study - Innovative use of CTV/OTT/Video

Marketers as Drivers of Customer Experience : Innovative use of CTV/OTT/Video
1:45PM - 2:00PM
Marketers as Drivers of Customer Experience: Deepening Customer Connections

- Case Study on Strategies for Deepening Customer Connections in Times of Crisis

2:00PM - 2:30PM
Marketers as Drivers of Customer Experience (Part 3)

- Case Study - Strategies for Deepening Customer Connections & building Consumer Loyalty in Times of Crisis
- Case Study - Balancing Trust And Personalization in a Privacy centric world

2:30PM - 2:50PM
Insight Presentation 33
2:50PM - 3:10PM
Insight Presentation 4
3:15PM - 3:25PM
Quick Fire Session 5

Back to back product pitches by leading tech players

3:25PM - 3:35PM
Quick Fire Session 6

Back to back product pitches by leading tech players

3:35PM - 4:05PM
Keynote - Marketing’s real role in impacting the Business P&L
4:30PM - 7:30PM
Recreational Activities & Networking
7:30PM - 10:30PM
Rendevous by the Pool: Gala Cocktails, Networking & Dinner

Day 3

24 September 2021

7:00AM - 9:00PM
Breakfast and Business One to One Meetings
9:00AM - 10:00AM
Breakout
#SkillSharing Workshops

A unique opportunity to discover skills and interests beyond business to grow in our careers and as human beings. Each of the themes below will have a Super Enthusiast and a group of Enthusiasts, to discuss what matters to them most in an informal environment.

10:15AM - 10:45AM
Keynote
10:45AM - 11:15AM
Marketers as Change Leaders: Evolving role of the CMO in organizations - In the driving seat of critical business change

We will discuss:

- How Marketing with Purpose Drives Business
- Building more meaningful digital experiences

11:20AM - 11:40AM
Insight Presentation 5
11:40AM - 12:00PM
Insight Presentation 6
12:00PM - 12:30PM
Marketers as Change Leaders contd: Evolving role of the CMO in organizations - In the driving seat of critical business change

We will discuss:

- The Data Shift - Using first party cookies in a cookie less world
 - Direct-to-consumer (DTC) models / Accelerating your e-Commerce Strategy

- In-housing of marketing / Programmatic in-housing

Marketers as Change Leaders contd: Evolving role of the CMO in organizations - In the driving seat of critical business change

We will discuss:

- The Data Shift - Using first party cookies in a cookie less world
 - Direct-to-consumer (DTC) models / Accelerating your e-Commerce Strategy

1:00PM - 1:45PM
Networking Lunch
1:45PM - 5:30PM
Breakout
Break out Sessions and Workshops
4:30PM - 5:30PM
Coffee Break
6:00PM - 11:00PM
Sundown by the Sea - Closing Beach Party

Day 1

22 September 2021

2:00PM - 3:30PM
Welcome and Registration
4:00PM - 5:00PM
WORKSHOP - Brands only session
5:30PM - 7:30PM
ICE-BREAKER - Business One to One Meetings

Moderated Networking Session

7:30PM - 8:10PM
Keynote Panel : Authentic Action - How Marketing with Purpose Drives Business
8:20PM - 11:00PM
"Break the Ice" Shindig - Cocktails and Dinner