National CRM & Loyalty Manager
Elisse is the National Loyalty Manager at Total Tools, Australia’s largest professional tool retailer. An Australian-owned and operated franchise network, Total Tools continues to grow and expand its offer nationwide. A passionate data-driven marketer, Elisse transformed the loyalty program at Total Tools with a customer-centric approach; leveraging insights and automation to create personalised journeys and enhance the customer experience at every touchpoint. Prior to this role, Elisse has held positions with some of Australia’s leading brands including Cricket Australia, MYER and the Country Road Group.