Register Your Interest In Attending iMedia Online Retail Summit Australia

2024 Advisory Board

Meet the industry leaders shaping our Online Retail Summit 2024 with their diverse expertise across e-commerce, technology, marketing, and consumer behaviour. Their guidance ensures our summit remains at the forefront of industry trends, sparking insightful discussions and revealing strategies for navigating the dynamic world of retail.



Elisse Jones


Group Head of Loyalty
Total Tools

Elisse is the National Loyalty Manager at Total Tools, Australia’s largest professional tool retailer. An Australian-owned and operated franchise network, Total Tools continues to grow and expand its offer nationwide. A passionate data-driven marketer, Elisse transformed the loyalty program at Total Tools with a customer-centric approach; leveraging insights and automation to create personalised journeys and enhance the customer experience at every touch point.

Prior to this role, Elisse has held positions with some of Australia’s leading brands including Cricket Australia, MYER and the Country Road Group.