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Steffen Daleng

Growth Executive

Steffen Daleng was the Chief Marketing Officer at Australia's largest online bookstore; Booktopia and was named #20 Top People in Ecommerce in 2021, 22 and 23. And CEO Magazines Marketing Executive of the year in 22. At Booktopia he was responsible for the growth and retention at the >$250m retail business, selling an item every 3.8 seconds.

Arriving in Australia in 2014 after having sold and exited his last company in Indonesia he joined The Co-op to drive digital growth and in his latest role as General Manager Digital & Marketing was responsible for omnichannel growth across 2 websites and 120 stores before joining Booktopia in 2018. Prior to arriving in Australia Steffen founded an online electronics retailer in Denmark in 2006, and a digital agency helping more than 300 SMBs grow online through Conversion Rate Optimisation, Ecommerce Strategy, Design, UX/CX, Development and Digital Marketing.