As a highly commercial senior marketing executive, Nicola has had more than 18 years’ experience across international markets within the retail, travel and services industries. Throughout these years, she's had multi-million-dollar P&L responsibility and ownership of digital strategy, eCommerce, digital marketing, innovation, design, customer experience, social, mobile, and service channels for several brands including MYER, Jetstar, Smiggle, Forever New, Kathmandu, Telstra and Quiksilver/Roxy/DC Shoes. She has worked within many group roles, spanning multiple brands, regions and business structures. These roles have required working collaboratively to align the business units in the digital and omni-channel space to achieve the profitable strategic objectives.