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2024 Advisory Board

Meet the industry leaders shaping our Online Retail Summit 2024 with their diverse expertise across e-commerce, technology, marketing, and consumer behaviour. Their guidance ensures our summit remains at the forefront of industry trends, sparking insightful discussions and revealing strategies for navigating the dynamic world of retail.



Adam Ferrier


Founder
Thinkerbell

Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practices 'measured magic' - bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards.

 

In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years).  Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).