Register Your Interest In Attending iMedia Online Retail Summit NZ

2024 Advisory Board

Meet the industry leaders shaping our Online Retail Summit 2024 with their diverse expertise across e-commerce, technology, marketing, and consumer behaviour. Their guidance ensures our summit remains at the forefront of industry trends, sparking insightful discussions and revealing strategies for navigating the dynamic world of retail.



Sandradee Makejev


Founder & CEO
St Frock

Sandradee the Founder and CEO of St Frock was working in fashion PR and marketing when she started a humble Bondi Beach market stall. Caught up in the Sydney dust storm of 2009 and looking for a better way to connect with customers outside of the markets she created an online fashion boutique, St Frock. 

Through clever use of social media and continuous innovation, she has built a $15 million business while remaining self-funded, operating her own DC, and employing 35+ staff. Sandradee ranked #7 in the Top 50 People in Ecommerce 2020 and St Frock ranked #1 for Most Engaged Brand on Facebook Australia 2020.