Data Partnerships Director
The Trade Desk
Jo is the Data Partnerships Director at The Trade Desk. She leads the Australian and New Zealand data partners portfolio.
In her role, she focuses on educating brands, clients, and partners on the open internet. She guides clients through their first-party data journey and unified identity solutions, driving marketing effectiveness through data.
Jo has spent over a decade delivering data, performance-driven marketing and addressable audience solutions to brands, agencies and digital publishers across the UK and Australia. She is passionate about the capabilities of data and making it accessible to everyone.