Prof. Rachel Kennedy
Professor of Marketing
Ehrenberg Bass Institute
Rachel is one of the founding members of the Ehrenberg-Bass Institute for Marketing Science. She has been recognised as one of “Advertising’s Big Thinkers” by the Advertising Association (UK), she ranks globally in the top 1% of advertising researchers and has been awarded a number of prestigious awards (including the Incorporated Society of British Advertisers for paper which best increases understanding of the way in which advertising works). Rachel is a regular speaker on the global stage (e.g. Cannes Lions, ARF and WARC events) and has presented to and worked with many of the world’s biggest brands on implementing evidence-based practice.
Rachel has been involved in a wide variety of market research projects as well as educating thousands of marketers and senior leaders around the world on what marketing science can teach us, and what it means for growth.