Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
Join us for an engaging customer story from EMU, a beloved Aussie brand that launched the successful global expansion of their business using Commerce Cloud, fueling growth with the power of trusted AI. Hear first-hand the innovative strategies EMU employed to conquer new markets, streamline operations and create seamless customer experiences at scale. All while facing uncertainty in the ever-changing ecommerce landscape.
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Mark Mathews, the world-famous big wave surfer - knows all too well the crippling effects of stress and anxiety. While in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit the reef and instantly blacked out. Terror engulfed every inch of his being. Neck braced and hospital ridden, he didn’t know if he would ever surf again. At that moment Mark made a decision never to allow stress and anxiety to put him in this position again.
iMedia Pure Play starts with this breathtaking presentation from Mark that teaches us all how to tap into “the zone” and maintain ultimate productivity.
Welcome Dinner | Brought to you by Shopify Plus
The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Day two opens with Jess Hatzis, the successful entrepreneur and branding expert. Jess co-founded the branding agency Willow & Blake and the skincare company frank body. Leading Willow & Blake as CEO, she has advised some of the world's most beloved D2C brands and start-ups. Frank Body was born from an experiment to achieve full end-to-end control of a brand, an experience that pays serious attention to language and tone.
In this keynote, Jess will share her top tips for building powerful DTC brands.
Customer experience remains king for Australia’s leading retailers, but not every business will win at the checkout. The complexity of retail sees the country’s largest retail brands and fastest-growing online startups making different bets on how to drive efficient growth in the current economy. Hear from Robin Marchant, Shopify’s Director of Marketing for Asia Pacific, on how the retail industry is balancing short-term performance with long term growth, and the latest trends on Aussie shopper behaviour.
In this session, with ChannelEngine we will explore the evolution of eCommerce marketplaces, including the rise of Amazon and other major players, and the emergence of new niche marketplaces. Key takeaways include strategies for leveraging marketplaces to drive sales and reach new customers, as well as the challenges associated with competing against dominant players.
Join Varenya and Sean, as they discuss the importance of staying true to their core objective during challenging times in the online retail space. Learn how KeepCup implement their business strategy, especially around customer acquisition post 2022. Discover how Airwallex's secure and efficient cross-border payment solutions are helping KeepCup stay customer and product focused. Don't miss this insightful conversation about being agile and making the right business decision!
If you are looking for a way to increase your online sales without spending more on marketing, then this master class is for you! This CRO master class starts with three surprising case studies which resulted in over a million dollars in additional online sales. It then breaks down the gold standard process for Optimisation so that you can do the same. The CRO Master class will cover; CRO fundamentals, Customer research, Strategy, Testing, and Reporting.
This session will conclude with an open Q&A session, the top 3 Optimisation tests to run in 2023.
In a rapidly evolving digital landscape, businesses have the opportunity to create meaningful impact while driving their bottom line. Join us for an insightful session as we explore how purpose-driven commerce can transform online retail. Through the lens of I=Change, a trailblazing social impact platform, we'll uncover the potential of integrating charitable giving into the checkout process. Discover how small actions during online purchases can empower customers, build authentic brands, and make a significant difference in the world. Get inspired by real-life impact stories, gain practical strategies for engaging customers in the giving journey, and explore the future of purpose-driven commerce. It's time to unleash the power of your online business for positive change.
For too long, the likes of Facebook and Google have been gobbling up more budget from teams, while the quality of the campaign data degrades. Measuring ROI has become elusive and 34% of CMOs say they do not trust their marketing data at all.
Yet, there has never been more pressure on digital marketers to prove the value of every dollar spent on paid media. Something’s gotta give!
There’s a spooky problem that underpins today’s data loss. If the sound of 35% of campaign conversions and other analytics never being captured doesn’t frighten you - perhaps hearing that 12% of your media spend can never convert now will.
Join Tim Pointer for a deep dive into today’s data disruption - and the common misconceptions derailing teams. He’ll bust some myths, showcase insights from the world’s largest global dataset on this problem - and talk about how you can set your team up for success.
Conquering global markets is impossible without the power of localisation. Uncover how to effectively identify, land and expand across global markets through addressing every touchpoint of your global customer – from global marketplace optimization, digital marketing, cultural adaptation to ensuring you stay true to your core brand voice whilst keeping in mind unique international customer preferences.
Learn how important true ‘personalisation’ is when it comes to speaking your international customer’s language – and how to navigate the inevitable challenges that come with it. Join this session with Modibodi’s Global Marketplace Manager Sabrina Lee and TransPerfect’s Stephanie Rogers, to explore how to ensure an accelerated path to international success.
Join us for this highly anticipated session from the leaders in eCommerce team training and transformation, MI Academy where you’ll discover how to Revolutionise your Marketing Operations and the pathway to building marketing maturity.
Gain insight on over 24 months of research backed by 100’s interviews of eCommerce marketing teams, founders, and industry experts who have shared their insights and data on how their marketing operations work or don’t and what it takes to streamline your marketing operations to gain your time back a scale faster than ever.
Gain knowledge and practical strategies to optimise your marketing operations and achieve outstanding business results.
1. Unlocking Efficiency: Discover how implementing a Marketing Operations model can streamline processes, enhance collaboration, and maximise productivity within lean marketing teams. Explore techniques to eliminate bottlenecks, automate, and foster a culture of continuous improvement.
2. Harnessing Customer Data Intelligence: Learn how to leverage the power of data analytics to drive informed decision-making, optimise marketing strategies, and achieve remarkable customer experience. Explore the exact practices that enable data-driven marketing practices, resulting in higher conversion rates and better ROI.
3. Scaling Growth: Gain invaluable insights into scaling marketing operations effectively, even with limited resources. Explore strategies to overcome common challenges faced by lean marketing teams, such as resource allocation, talent acquisition, and budget optimisation. Learn how to align your marketing goals with overall business objectives and leverage practices to drive sustainable growth.
Julie is Founder of eco store Flora & Fauna, Owner and CEO of Snuggle Hunny and, recently, Co-Founder of The Future Co, with which she’s now co-owner of Flora & Fauna (again) and Nourished Life. Julie is powered by purpose and loves customers – she is obsessed with building better brands. She has worked in retail for many years around the world and for the last ten years has been a very happy entrepreneur.
In this keynote Julie will talk about building brands that are better and how important that is for your triple bottom line.
In today’s economic climate, it's key to know how to reduce operating costs while keeping your customer’s front of mind. In this session, we sit down with Jackie for an authentic reflection on how BlackMilk redefines their strategies and offerings by shifting from a ‘customer-centric’ approach to a ‘life-centric’ approach. Learn how to optimise and innovate your operations to sail through the high seas.
Learn the art of personalized experiences that drive customer loyalty in the Yotpo x Naked Harvest Q&A. Join Chantel Brayley, CMO of Naked Harvest, and Billy Done, Senior Account Executive at Yotpo, as they reveal winning strategies and insights. Discover how to create tailored experiences that leave a lasting impact on customers.
Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.
In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.
Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.
The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!
The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).
The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.
Reserve your spot quickly and have the chance to take the ‘Winners Podium’.
Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.
Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.
Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.
Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.
Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
This panel discussion will explore the opportunities and challenges presented by marketplaces for fast-growing digitally led retail businesses in Australia. Panelists will discuss the benefits of selling through marketplaces such as increased visibility, access to a wider customer base, and improved conversion rates. They will also examine the challenges of maintaining control over brand identity and customer relationships, and the potential risks of over-reliance on a single marketplace. Key takeaways will include strategies for building a successful marketplace presence while maintaining a strong brand identity, and tactics for managing risk and maximizing opportunities on these platforms.
Join Carly Espinosa and Julie Mathers as they simplify the path to sustainability. Explore practical steps to implement sustainable practices without compromising business deadlines or feeling overwhelmed. This chat offers a bite-sized and enjoyable approach to embark on a sustainability journey, meeting consumer demands and fostering a more sustainable future.
Join us for an exciting panel discussion featuring industry leaders from BlackMilk and Personalised Favours as they unveil the secrets behind their remarkable journey in achieving marketing operational maturity. In this candid conversation, we will delve into their journey of transforming their eCommerce businesses into powerhouses through strategic marketing operations.
Get ready to be inspired as our panelists share their various levels of maturity, what they’re doing to keep growing in their operational maturity to find efficiencies, remarkable experiences, challenges, and triumphs in aligning budgets, talent, streamlining project management, and harnessing customer insights to drive strategic simplicity. Discover how these industry leaders have leveraged these key components to revolutionise their marketing operations and pave the way for remarkable growth both operationally and in revenue performance.
Imagine starting an AFL team with no funding, no coach and no experience. It takes a strong woman who’s not afraid to break all the rules to tackle a task this insurmountable. It takes Amna Karra-Hassan.
The Founder and President of the Auburn Giants Australian Football Club, Amna has pioneered programs for women of minority communities in Western Sydney. As a woman and a Muslim, her road to greatness wasn’t an easy one. But Amna derives her strength from adversity and uses her influence to change the conversation on intersectionality, inclusion and gender parity.
An active leader in the community, she’s also worked for the Australian Federal Police and previously served on numerous government boards. Amna’s presentation style is candid and cheeky - a true inspiration with a wicked sense of humour. She pulls no punches and says it like it is and will engage you at every level, opening your eyes to what can be done when everyone says that it can.