Simon Dunwoody

Simon Dunwoody is Head of Search & Portfolio Growth at WooliesX, leading enterprisesearch strategy and digital growth initiatives across the Woolworths Group ecosystem.With more than a decade working at the intersection of eCommerce, performance marketingand data, Simon partners with product, media and analytics teams to accelerate customeracquisition and maximize retail media effectiveness at scale.He contributes industry perspective to national forums, including IAB Australia’s SearchWorking Group alongside leaders from Google and Microsoft, helping the market navigategenerative search, PMax, and shifting discovery behaviors.At iMedia Retail Summit, Simon brings practical, retailer-side insights on full‑funnel search,retail media integration and portfolio governance to help brands translate emerging searchtrends into measurable commercial outcomes.