Retail Summit 22 - 24 April 2026
Gold Coast | Australia
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Alison O’Brien


Director, Enterprise & Mid-Market

Alison has over 18 years’ experience in the e-commerce and fintech sectors, including 10 years at PayPal, where she now serves as Director of Enterprise & Mid-Market. A proven leader with an entrepreneurial background, Alison played a pivotal role in scaling a payments startup to a powerhouse processing over $8 billion in transactions annually before joining PayPal. Now leading a cross-functional team responsible for optimising business customer engagement, Alison has a customer-first mindset, working to ensure businesses of all sizes can thrive through tailored solutions and exceptional support. Her collaborative approach and dedication to innovation make her a trusted ally for businesses navigating growth in a competitive digital landscape.