Johan Nyberg is the Chief Digital and eCommerce Officer at Elite Supps, Australia's fastest-growing supplement retailer with over 140 stores nationwide and two locations in Singapore, and soon to open in Dubai and New Zealand.
Johan leads the brand's digital strategy and ecommerce operations, overseeing a sophisticated technology stack that includes AI-powered search, personalisation, and customer data platforms.
With a background in marketing and digital commerce, he has been a driving force behind Elite Supps' omnichannel growth and its reputation as one of the more technically progressive retailers in the Australian health and wellness space.
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