Nick Gray is the Founder and CEO of IGU Global, a retail and brand consultancy that helps organisations build emotionally intelligent brands, design human-centred customer experiences, and strengthen decision-making in an AI-powered world.
With more than 25 years’ experience across Nike, Adidas, Sneakerboy, Diesel, and Westfield, Nick decodes the psychology behind how people buy, how brands influence memory and identity, and why emotion remains the most powerful driver of consumer behaviour. His work has been featured in Inside Retail and Rethink Retail, where he is recognised as a Top Retail Expert and thought leader helping executives lead with clarity, confidence, and strategic presence in the age of artificial intelligence.
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