As Head of eCommerce at Pillow Talk, Vicky leads the end-to-end eCommerce strategy, driving sustainable growth through optimised digital experiences and a strong focus on customer outcomes. She owns and evolves the eCommerce technology stack, leading initiatives across architecture, vendor optimisation, and roadmap governance to improve speed to market, scalability, and efficiency. With responsibility for trading, merchandising, and customer experience, Vicky leverages data, technology, and emerging capabilities such as AI to enhance acquisition, conversion, and retention. She is particularly focused on advancing omnichannel experiences, to better connect digital and store journeys. Passionate about the pace of change in commerce, Vicky brings a pragmatic, future-focused perspective on how retailers can evolve to stay competitive.
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