Beatrice Ellefsen

I made the move to digital marketing after a number of years working in online retail. I’ve loved watching dotdigital grow from my first year back in 2012 when we were spreading from the UK across Europe and the Americas, and now with a strong presence in Australia and SEA, and growing further into Asia Pacific. My favourite thing about my current role, is that the whole business supports the goals and drivers of customer success. There’s a great culture of every team in dotdigital constantly asking what we can do better to help our customers, which makes my job much easier! I love working with retailers because there are so many simple strategic changes which can be made, to help drive up their revenue and plug gaps in conversion pipelines. Similarly, I enjoy consulting for all sectors on their business growth through marketing policies and programmes, and increasing consumer retention.