From Marketing to Experience - How CMOs are redefining the business path for Brands
As brands move into omni-channel territories, and press the acceleration on digital mediums for all functions, the customer experience starts defining all aspects of the business. This year we explore the role of marketers in crafting these experiences for their consumers, across channels and interfaces; driving business revenues in the toughest of markets conditions, rallying teams across the organization for digital acceleration, and building frameworks that will define the brand for years to come.The iMedia 2021 agenda is a mix of case-study presentations, panel discussions, workshops and Skill-sharing sessions based on:
- Marketers as Drivers of Growth: How can CMOs increase their effectiveness with the organization to power growth and increase revenue?
- Marketers as Drivers of Customer Experience: Customer Experience best practices: Here’s what success will look like in 2021.
- Marketers as Change Leaders: Evolving role of the CMO in organizations - In the driving seat of critical business change.