Theme 2023
The Power Shift - Exploring the changing dynamics of Media and Marketing Influence
Over the past few years, the Powershift of Marketing has been a significant driving force for digital transformation leading to a major change in the marketing landscape. Key factors contributing to this #PowerShift include #ConnectedConsumers, the proliferation of #NewMedia, #Influencers, #MarTech, #BigData, #Commerce everywhere, and more. As a result, marketers are changing the way they interact with their customers to attract and retain them. The idea that the marketing function as a revenue generation centre is also gaining traction.
iMedia will be exploring these forces for digital change and their impact on marketers. Despite a volatile economic environment, CMOs are under increasing pressure to drive growth, but this also presents significant opportunities if they adopt the right strategies. At iMedia we will explore these key forces for digital change and their implications for marketers.
