Agenda | Brand Summit India

Day 1

Day 2

Day 3

Day 1

3 July 2024

9:00AM - 3:00PM

Activity

REGISTRATION

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

1:00PM - 2:00PM

WELCOME LUNCH

Delegates join us for a delicious lunch and also get to meet co-participants of the summit in an informal setting.

3:00PM - 4:00PM

BRANDS-ONLY WORKSHOP - GENERATIVE AI UNLEASHED: EMPOWERING MARKETING LEADERS TO SHAPE TOMORROW'S MARKETING LANDSCAPE

As the advertising landscape continues to evolve, marketing leaders must embrace cutting-edge technologies to stay ahead. Presented by Microsoft Advertising, in partnership with InMobi, this workshop celebrates the untapped potential of generative AI. You will gain insight into Generative AI’s role in revolutionizing marketing campaigns, streamlining creative processes, unlocking productivity and driving business growth. Join us for an immersive, 1-hour experience with Copilot, Microsoft’s AI-powered interface, and hear directly from Microsoft Advertising leaders and subject matter experts as they share a deep dive into how you can use generative AI to unlock the future of marketing.

What to expect from the session:

Discover how generative AI is transforming the future of work
Copilot demos showcasing how generative AI can empower marketing leaders to achieve more
Demonstration and presentation on efficient and inclusive prompt engineering.
Hands-on prompt engineering with Copilot

Reena Mishra

Partner Sales Director-India and Southeast Asia
Microsoft Advertising

Aditya Varadarajan

Director - India & SEA
Microsoft ads-InMobi

4:15PM - 4:30PM

MARKETERS BUSINESS CONNECT CHECK-IN

Marketers make their way to the Ballroom to check-in and find their tables for Business Connect.

4:25PM - 4:30PM

NETWORKERS BUSINESS CONNECT CHECK-IN

Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.

4:30PM - 5:45PM

Activity

IMEDIA SIGNATURE - THE ONE-MINUTE MATCH UP

Moderated Networking Session

A meet and greet, 'speed-dating' style, where the business conversation starts at iMedia. Both Brands and Service Providers can use this time to identify their best business opportunities to pursue over the next two days.

5:45PM - 6:00PM

COFFEE & CONVERSATIONS

Recharge and connect during our Networking & Coffee Break session.

6:00PM - 6:15PM

OPENING REMARKS

A brief glimpse into what to expect over the next 3 days.

6:15PM - 6:45PM

KEYNOTE: MARKETING IS THE NEW SALES

Ravi Santhanam will explore the multi-faceted role of a CMO in driving the business towards Profitable, Measurable and Sustainable Growth.

Ravi Santhanam

Group Head, CMO, Head-Direct to Consumer Business
HDFC Bank

6:50PM - 7:10PM

UNDERSTANDING THE POWER OF BRAND

Case studies on building brand equity through purpose, the tangible business value that it delivers, and how CNN is actively helping partners build their brands at a global level

Meher Anand

Account Director, CNN International Commercial, South Asia
CNN

Rishi Rai

Account Director, CNN International Commercial, South Asia
CNN

7:10PM - 7:30PM

PLACING THE CUSTOMER AT THE HEART OF EVERYTHING

Not just the product, the customer is at the core of everything, including the process of doing business.
In this session, Sinch will share the five pillars to abide by when you put the customer at the
heart of your business.

Nitin Singhal

Managing Director
Sinch

7:30PM - 10:00PM

ROOFTOP RENDEVOUS - NETWORKING, COCKTAILS & DINNER

An evening of connection awaits at our Networking Soiree, where you can mingle and forge professional relationships over delectable gastronomic delights. Join us for a memorable night of networking and great food.

Day 2

4 July 2024

7:00AM - 9:30AM

NETWORKING BREAKFAST

A refreshing wake-up breakfast enjoyed with friends (new and old).
You can also use this time to catch up on meetings that might have been missed in the previous days.

9:00AM - 9:10AM

WELCOME REMARKS

Welcome again, along with a detailed itinerary for the day.

9:15AM - 10:00AM

INTERVENTION LINES - IDENTIFYING HIGH-POTENTIAL AI USE CASES THAT ACCELERATE YOUR MARKETING AI IMPACT

For marketing leaders, 2024 is the year AI needs to stand for “actual impact.” This session explores case studies - both successes and failures where AI made an actual impact to the bottom line

Mayank Jain

Head of Product Marketing
SWIGGY

Abhishek K Gupta

Chief Marketing Officer
Edelweiss Life Insurance

Shantanu Chauhan

Director - Marketing
Noise

Abhishek Jajoo

Director - Consumer Experience (South Asia)
Unilever

Taranjeet Kaur

VP & Head Of Media & Digital Marketing
Tata Consumer Products

Chandan Mukherji

Director and SVP Strategy, Marketing & Communications
Nestlé

10:00AM - 10:20AM

DRIVING ATTENTION IN A CLUTTERED MEDIA WORLD

Without attention, ads cannot have an emotional impact, and without emotion, marketers are unlikely to build brands for the long term.
Cheaper CPM’s may increase your impressions, and you may be reaching high “viewability” goals, but this reach is not effective unless your ad has really been noticed by the consumer.

Learn more about Attention research done by the globally renowned scientist Dr. Karen Nelson-Field, and then dive straight into a Creative Inspiration session by Spotify.

Harpreet Singh

Director Sales, India
Spotify Advertising

Vanessa Goh

Head of Creative Strategy, JAPAC
Spotify Advertising

10:20AM - 10:40AM

CHANGE THE WAY YOU CTV

One of the oldest devices in our homes is undergoing a transformation. As TVs become smarter & more connected, Indians are finding new ways to consume their favorite content. This is opening up new opportunities for brands to create more meaningful experiences for their audience. Discover more such insights about the CTV landscape in India and learn more about deterministic metrics that can help change the way we CTV.

Nishit Kanchan

Sales Head India
Samsung Ads

10:45AM - 11:20AM

THE POWER OF PRESENCE

Have we lost a common understanding of what a brand is today, when “performance” is now, somehow, considered something separate from it? A conversation about the evolution of the building and role of brands in building companies and driving performance.

Pawan Sarda

Chief Growth Officer
House of Abhinandan Lodha

Varun Oberoi

VP and Head of Marketing and Corporate Communications
Indo Nissin Foods

11:20AM - 11:50AM

COFFEE & CONVERSATIONS - NETWORKING BREAK

Recharge and continue those interesting during our Networking & Coffee Break session.

11:50AM - 12:00PM

DRIVING CAMPAIGN PERFORMANCE IN THE AGE OF AI

The media landscape is undergoing significant changes and content consumption is splintering. The excitement around generative Artificial Intelligence (AI) and its capabilities will continue to bring with it a plethora of concerns and challenges for the modern-day advertisers. When media investments are on the line, it becomes imperative for advertisers to understand the importance of media quality, real-time data and leverage AI models to optimize campaign performance and drive ROI.
With DoubleVerify’s acquisition of Scibids, a global leader in AI-powered digital campaign optimization, advertisers are empowered with unparalleled insights and control over their advertising performance. Working with DV Scibids not only delivers tangible outcomes but also increases attention levels, improves operational efficiency, and reduces manual lift.
Discover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs.

Jaiti Hariani

Sr. Business Director, IN
DoubleVerify

12:00PM - 12:10PM

REDEFINING AJIO’S GROWTH THROUGH PHONEPE ADS

Shivani Tiwari

Head of Growth and Digital Marketing
Ajio

Abhay Sharma

Head of Client Sales
PhonePe Ads

12:10PM - 12:20PM

EFFICIENCY AND EFFECTIVENESS IN ADVERTISING: SAFEGUARDING BUDGETS AND ENHANCING CAMPAIGN ROI

Dhiraj Gupta

CTO & Co-founder
mFilterIt

Rajiv Dubey

Senior GM - Head of Media
Dabur

12:20PM - 12:30PM

FROM EXPERIENCES TO MEMORIES – HOW CONSISTENT BRAND EXPERIENCES CAN MAKE MEMORIES AT SCALE.

Does it matter if people remember our brand, attach an emotion to it or assimilate its values into their lives? The fragmentation and decentralization of both marketing and attention make brand experience (not just product and service experience) an essential ingredient in the marketing mix. A conversation about how we create them and how we ensure consistency of experience—and thus memories—at scale.

Resha Jain

Chief Brand Officer
GIVA

12:30PM - 1:20PM

BUSINESS ONE TO ONE MEETING

Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies. Use the iMedia app to prefix your meetings and make the most of your time.

1:30PM - 2:15PM

NETWORKING LUNCH

Join us for a traditional meal, in royal settings. Catch up on your conversations, and enjoy some delicious Rajasthani cuisine.

2:30PM - 3:10PM

PANEL - THE MID-FUNNEL CRISIS

Over the past decade, funnel planning and spending most often considers “brand” at the top and “performance” at the bottom. But is it the middle where the people we’re selling to make most decisions? A conversation about whether it is and whether marketers need give more thought to the missing middle, while we live in the ‘Attention Economy.’

Prasad Pimple

Executive Vice President & Head of Digital Business
Kotak Life

Manish Guptaa

Chief Digital & Technology Officer
YUM! Brands

Shitiz Dogra

Associate Director - Digital Marketing, IndiGo Airlines

Arush Chopra

CEO & Co-Founder
Just Herbs

Mayank Prabhakar

General Manager, Head of Digital Marketing
VIVO

3:10PM - 3:20PM

THE TOP 3 INFLUENCER MARKETING SECRETS FOR GUARANTEED POSITIVE ROAS

47% of brands in India integrate influencer marketing activities into their marketing strategies, however, only 4% of them receive positive ROI.

In this talk, you will receive the latest key takeaways from the DRIM platform data set (250k influencers globally and over 100k from India) on three crucial factors to receive positive ROI from influencer marketing activities.

Points to keep in mind while choosing influencers and answer on “How to”
UGC VS TVC - what works for different types of brands and scenarios
Budgeting and scaling the campaign, as well ROAS standards in different categories.

The talk will contain several success stories and case studies supported by data and detailed analysis that marketing managers can apply right away.

The data will be taken from the DRIM flagship analytical tool and it is a sneak peek into the annual research on ‘5 Influencer marketing in 2025: 5 trend predictions to look out for’. The study contains the research and overview of over 50 brands, including market leaders such as Domino's Pizza, McDonald’s, Fresh To Home, Amazon and many more.

Yulia Aslamova

Head of Asia
DRIM

3:30PM - 4:00PM

KEYNOTE: MAXIMIZING FOR CUSTOMER VALUE IN E-COMMERCE - A CASE STUDY FROM SOUTH EAST ASIA

Business Expansion? New Markets? Profitable Growth?
If you are looking for more markets to explore, more playgrounds where you can expand your business. South East Asia (SEA) is a hot destination for eCommerce & Digital Marketing. However, it is a nuanced market, with varied dynamics, conforming to no single rules.
Achint Setia will help us explore Profitable & Scalable Business strategies for SEA markets

Achint Setia

Chief Revenue & Marketing Officer
Zalora

4:15PM - 4:45PM

TALKING TO GEN Z, GEN ALPHA

How can marketers create Brand Love, Loyalty and Association with Gen Z and Gen Alpha who are going to be a majority of the buying segment. How can they build a powerful consumer cohort in these generations, given their experimental behavior, use of multiple products for same function (4.5 toothpastes per household), low brand loyalty and high association with sustainability and brand purpose. What are the challenges that a traditional company are facing while addressing this generation, and some ideas to overcome it.

Sumeet Singh

Chief Marketing Officer
Info Edge

Rajiv Dubey

Senior GM - Head of Media
Dabur

Archana Aggarwal

Media Consultant
ARCHIMEDIUS The Media Navigator

5:00PM - 5:30PM

COFFEE & CONVERSATIONS - NETWORKING BREAK

Recharge and continue those interesting during our Networking & Coffee Break session.

5:30PM - 7:00PM

Activity

RECREATIONAL ACTIVITY - CAMEL POLO

Experience the synergy of camaraderie and royal elegance in our unique rendition of Camel Polo - where teamwork reigns supreme amidst the sands of success!

RECREATIONAL ACTIVITY - MIXOLOGY

Mix, muddle, and master the art of cocktail creation in our Mixology Session - where every sip and every pour is a masterpiece in the making!

7:30PM - 10:00PM

ROYAL SOIREE

Featuring - Rangrezz

Join us for a fun evening filled with craft beer, cocktails, delicious bites, and great company. Whether you’re looking to exchange ideas, forge new partnerships, or
simply relax, this is the perfect opportunity

Day 3

5 July 2024

7:00AM - 9:30AM

NETWORKING BREAKFAST

A refreshing breakfast to be enjoyed with friends (new and old).
You can also use this time to catch up on meetings that might have been missed in the previous days.

9:30AM - 10:00AM

KEYNOTE: ACCELERATING DIGITAL TRANSFORMATION IN THE AGE OF AI

Join Neetan Chopra as he shares the journey of IndiGo's AI-powered, comprehensive digital transformation program designed to enhance the customer experience and foster business efficiency.

Neetan Chopra

Chief Digital & Information Officer
IndiGo Airlines

10:20AM - 10:35AM

NAVIGATING MARKETING IN THE PRIVACY-FIRST LANDSCAPE

Examining the global impact of GDPR and preparing India for a privacy-first era. Delve into strategies for brands to navigate limited first-party data (FPD) in the top and mid funnel, ensuring compliance and consumer trust

Atin Chhabra

VP Marketing (Global)
Schneider Electric

10:35AM - 10:50AM

REDUCING MARKETPLACE & OTHER DEPENDENCIES - WHY ALL BRANDS NEED TO PRIORITIZE D2C FIRST

How brands can own and control the consumer journey better by reducing marketplace dependencies. Why this is no longer a 'good-to-have,' but something that Brands must prepare themselves to own and run.

Abhishek Lal

Chief Digital Officer
Marks & Spencer

11:00AM - 12:00PM

Breakout

ROUND TABLE DISCUSSION - BUILDING CONSUMER LOYALTY TO INCREASE LTV & ARPU

Unlock the secrets of cultivating unwavering consumer loyalty to amplify Lifetime Value (LTV) and Average Revenue Per User (ARPU). Join this Round Table where industry experts will dissect cutting-edge strategies, from personalized customer experiences to loyalty programs, aimed at fortifying brand-consumer relationships and maximizing long-term profitability. Gain insights into harnessing data analytics, leveraging technology, and crafting compelling value propositions to foster enduring customer connections in an ever-evolving market landscape

Chirag Jagwani

Head -eCommerce
Fixderma

ROUND TABLE DISCUSSION - EXPLORING THE IMPACT OF 3RD PARTY COOKIE DEPRECATION AND THE WAY FORWARD.

Discover the transformative potential of data in enhancing customer experiences across online and offline channels. Learn how data-driven insights can personalize interactions, streamline processes, and cultivate seamless omnichannel journeys. Join this Round Table to explore innovative strategies and best practices for leveraging data to delight customers at every touchpoint, whether online or in-person

Reena Mishra

Partner Sales Director-India and Southeast Asia
Microsoft Advertising

ROUND TABLE DISCUSSION - USING DATA TO IMPROVE THE CUSTOMER EXPERIENCES BOTH ONLINE & OFFLINE

Dive into the evolving landscape of digital marketing as we explore the ramifications of third-party cookie deprecation and chart a path forward. Join this Round Table to dissect the impact on user tracking, targeting, and personalized advertising. Gain insights into alternative strategies and emerging technologies that will reshape the future of digital marketing in a post-cookie world

Neena Dasgupta

CEO & Founder
The Salt Inc

ROUND TABLE DISCUSSION - LATEST CHALLENGES ON TV ADVERTISING BOTH ONLINE & OFFLINE

Navigate the ever-evolving landscape of TV advertising with a focus on the latest challenges. Learn how to effectively manage a blend of linear TV and Connected TV (CTV) within your media plan, addressing integration, measurement, and impact considerations. Explore advanced targeting strategies on CTV, including reaching 'Premium audiences' and tapping into 'Bharat audiences,' with insights into optimizing reach and engagement in diverse viewer segments. Join this Round Table to uncover key insights and strategies for maximizing the effectiveness of TV advertising in today's dynamic media environment

Jaikishin Chapproo

Head Media & Brand PR
ITC Limited

ROUND TABLE DISCUSSION - ATTRIBUTION MARKETING - STILL THE HOLY GRAIL?

Is Attribution Marketing still the holy grail? Explore its role in understanding consumer journeys beyond lower-funnel metrics. Join us to uncover how it tracks touchpoints in awareness and consideration stages, enhancing marketing strategies.

Shivani Tiwari

Head of Growth and Digital Marketing
Ajio

ROUND TABLE DISCUSSION - 8. UNLEASHING SUBCONSCIOUS FORCES IN CONSUMER DECISION-MAKING

In this session, we’ll delve into the fascinating realm of the human subconscious and its impact on purchasing behavior. Our esteemed panelists, including HBS Professor Gerald Zaltman, will explore how 95% of buying decisionsoccur beneath the surface, beyond conscious awareness. We’ll dissect why traditional market research falls short in revealing these hidden intentions.

Key discussion points:

The Silent Majority: Why do people often act on feelings they can’t articulate? Let’s unravel the enigma of subconscious desires.
David Ogilvy’s Dilemma: How can we bridge the gap between what people say and what they truly feel? Is direct consumer inquiry reliable?
Biases and Blind Spots: Market research isn’t immune to inherent biases. How do we interpret findings with discernment?
In-Market Insights: Sometimes, the most reliable data emerges organically during real-world interactions. How can we leverage this?

Viral Oza

Ex- Chief Marketing Officer
Mahindra Lifespaces

ROUND TABLE DISCUSSION - 2. MAXIMIZING APP MARKETING & MOBILE INNOVATION

Delve into strategies for enhancing app visibility, user engagement, and technological advancements in the mobile landscape. Discover insights on leveraging innovation to drive growth and stay ahead in the competitive app market

Deepak Oram

VP, Growth Marketing & Martech
HDFC Bank

12:00PM - 1:30PM

BRAND STORYTELLING MASTERCLASS

Whether it is the boardroom or the marketplace, the better storyteller wins. The scarcest commodity today is not gold, oil or data – it is human attention. Good storytellers get that attention and convert it into brand love.

Learn how to engage, inspire and move your customers with your brand story. Pick up techniques, frameworks and methods to elevate your storytelling.

Ameen Haque

Founder
StoryWallahs

1:30PM - 2:30PM

NETWORKING LUNCH

Enjoy a relaxed luncheon with friends, old and new, as we wrap up the serious conversations at the iMedia Brand Summit.

2:30PM - 3:30PM

BUSINESS ONE TO ONE

Day 1

Day 2

Day 3