Industry
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Today, on International Women's Day, we celebrate the exceptional women who contribute to the success of our iMedia summits. 


From those helping bring these events to life to the valued contributors sitting on our Advisory Boards, as well as those who bravely take the stage and allow their brilliance, professionalism and wisdom to empower and inspire the room.


iMedia remains committed to the task of improving women’s representation at the summits, events and conferences we produce across AU/NZ and SEA. We recognise the important role we play with the opportunities and platforms we can provide. Below is just a glimpse of our talented 2024 lineup of female speakers, with so many more exciting additions that will be announced along the way.  

 

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Fleur Brown 

Chief Affairs Industry Officer at Australian Retailers Association

Fleur leads the Industry Affairs portfolio for Australia’s leading retail advocacy body which encompasses policy and advocacy, media representation, marketing communications, research and external relations for this $420 billion sector. Fleur has worked as an executive leader in government, media, and marketing industries and prior to joining the ARA ran the award-winning Launch Group agency which was responsible for government and investor relations, advocacy and media management for many leading Australian brands and public entities. With a rich background in technology and innovation, she is a former Director of TechSydney, a founding team member of StartupAUS (now Tech Council Australia), a founding director of TEDxSydney and founder and producer of the Nine Network’s Entrepreneurs TV show. Fleur is author of the business book The Business of Being You.

Learn more and see Fleur speak at iMedia Online Retail Summit New Zealand  in May in Queenstown, New Zealand.

 

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Martina Steinmann

Former Head of Ecommerce at Officeworks

Martina Steinmann is a dynamic driver of business growth, leveraging effective marketing and inspirational leadership. With a knack for pinpointing challenges and streamlining operations, she excels in both efficiency and effectiveness. Martina's diverse experience—from Switzerland to Sweden and San Francisco—fuels her ability to communicate seamlessly across various backgrounds. Passionate, resourceful, and intensely focused, she brings tailored, effective solutions to propel your company toward its goals with efficiency and precision.

Learn more and see Martina speak at iMedia Online Retail Summit Australia in April on the Gold Coast, Australia.

 

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Melissa Crawford

Director at Tech with Heart

Melissa Crawford is a leading Expert in the Future of work. With a rare skillset crossing both people and technology.
Her earlier career has included senior roles across NZ's largest organisations crossing a variety of industries including Tech, Airline, Banking, FMCG, Retail, Education and Energy. Melissa has two technology degrees and loves being at the cutting edge including becoming NZ’s first Certified Metaverse Expert and holding a place on the World Metaverse Council. Melissa is also passionate about People and organisational Psychology and caring for the heart of people. Melissa was the winner of the HRNZ Leadership Award and the overall Winner of HRNZ HR Person of the Year 2022 as well as a winner on the HRD Hotlist for 2023 & 2024.
Melissa is the Director of Tech with Heart where she helps companies with their future strategies, holds a place on a number of boards across NZ and the USA and is a sought-after global keynote speaker. Her passion is sharing her knowledge with Learning curious people and working on strategic projects to help shape a better future.

See Melissa speak at iMedia Future of Marketing Summit New Zealand in August in Taupō, New Zealand.

 

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Nicola Clement

Chief Experience Officer at Adore Beauty

Recognised as a Top 50 CX Influencer globally, Nicola has more than 23 years’ digital and retail experience. She is currently the Chief Experience Officer at Adore Beauty, leading the Technology, Data, Product, CX, eCommerce and Transformation teams. Prior to joining Adore Beauty, Nicola was GM Omni Experience at Myer led a team of 75 across eCommerce, Product, Design and Data, and also held key roles such as leading transformation at Jetstar, Head of Ecommerce at Forever New Clothing, and Group Online Manager at Kathmandu.  
 Nicola holds a Bachelor of Science, Zoology, Microbiology and Palaeontology from the University of Canterbury, a post-graduate diploma in commerce from Lincoln University, and has completed Executive Leadership and Blockchain Strategy programs at Oxford University’s Saïd Business School, where she is currently undertaking an Executive MBA. In here “spare time” last year Nicola also launched her eCommerce Profitability Optimisation (EPO) 10-week course, alongside her mentoring and career coaching services launched in 2022. Passionate about the industry and giving back, Nicola is involved in a number of industry advisory boards including NORA, iMedia, Insider, BigCommerce plus two early-stage technology start-ups. She was also a judge in this year’s Top 50 in eCommerce.

See Nicola speak at iMedia Online Retail Summit New Zealand in May in Queenstown, New Zealand.

 

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Maaike Hunter

Head of Digital at Superette

With a background in retail, eCommerce and martech, Maaike is passionate about spaces where retail and technology meet. Having worked across agency/consulting roles and in-house with iconic APAC retailers, helping businesses offer world class customer experiences is her driver. Honing a high performance team alongside a scalable and efficient tech stack is a constant challenge for many businesses, one that she aims to demystify and implement with every project and touchpoint.

See Maaike speak iMedia Online Retail Summit New Zealand in May in Queenstown, New Zealand.

 

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Paula Mitchell

Digital General Manager at Freedom Australia

Paula Mitchell has over 25 years’ experience across several Australian leading retail brands, and has pioneered digital, omni-channel and e-commerce strategies across multiple categories such as Fashion, Furniture, Sporting Goods and FMCG. 
Paula has built a solid track record throughout her career, with the successful development and execution of e-commerce strategy, delivery of omni-channel projects, developing and engaging high performance teams, building strong relationships, and most importantly driving omni-channel growth and delivering results.
As the Digital General Manager for Freedom, she is responsible for managing the omni-channel strategy, digital marketing channels, website UI/UX, eCommerce operations and fulfilment, and the optimisation of the digital customer experience to ensure that the channel delivers on the business KPI's.
She is an energetic leader who has a passion for developing and mentoring talent. She believes that good business is all about people, relationships, and collaboration along with hard work. Her strong leadership capabilities ensure that she builds and maintain high performing, dynamic and cohesive teams to achieve business goals.
She says that “the opportunity to continually learn and develop new skills within the retail and digital landscape and having the ability to share this knowledge with my peers and team, motivates and inspires her every day”.

Learn more and see Paula speak at iMedia Online Retail Summit Australia in April on the Gold Coast, Australia.

 

 

Stay tuned for more Speaker Announcements!