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Marketing State of the Nation 2025

What it really feels like to lead marketing today.

Marketers across Australia and New Zealand are carrying more responsibility than ever – more hats, more pressure, more expectation. Wingmaven's latest qualitative and quantitative research lifts the lid on what’s keeping leaders awake at night, how they’re navigating these demands, and what needs to change.

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Get the most striking stats and insights from Wingmaven’s Marketing State of the Nation 2025 study, all distilled into a powerful, easy-to-share summary.

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Receive exclusive access to the live webinar recording: From Overwhelm to Impact. 


 


A snapshot of the pressures and possibilities — shaping marketing today.

Wingmaven’s latest study reveals the real sentiment behind the headlines. Marketers are optimistic about the future, but many feel stretched, under-resourced, and unprepared for seismic shifts like AI integration.

2 in 3 have an expanded remit, but just 1 in 3 feel resourced

63% tied up in execution vs. futureproofing

Only 1 in 10 well-prepared for AI

72% optimistic about the future

 

Why it matters:

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Benchmark your own experience against peers across industries.

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Hear where Marketing leadership is thriving - and where it’s just surviving.

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Access practical tips for improving capacity, efficiency and experience to drive the marketing transformation your business demands.

 

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This exclusive insights download and webinar is brought to you by Wingmaven, in partnership with iMedia and thanks to The Owl Insights, and Vibrant Insights. Made available to the iMedia community first.
 

Want to know more?

If you are interested in diving deeper with smaller leader-to-leader, or team sessions please contact Wingmaven.
 

Attendees of the iMedia Future of Marketing Summit New Zealand rated Wingmaven's presentation:


🏆 #1 overall for ‘Well Delivered’
🏆 #1 overall for ‘Well Designed’
🏆 #1 overall for ‘Engaging Speaker’ 

And an average score of 4.7/5!


📸  Wingmaven Founder Jenn ten Seldam presenting some of the study's findings at the iMedia Future of Marketing Summit in NZ in July 2025.

 

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