Theme 2024
The merger of Retail marketing and retail technologies (both online & offline) have come with responsibilities in improving the customer experience and also measurement & attribution so that source, behavior and loyalty of each person entering a brand ecosystem is tracked and analyzed effectively. Addressing the consumer in a holistic manner, means no just crafting better customer experience, but also managing profitability and the bottom line effectively. Retail & eCommerce Marketers of today understand that this can only be done through the collaboration of multiple departments and solution providers and not isolated teams. Data and its use in both offensive and defensive marketing strategies is the norm.iMedia Online Retail Summit 2024, will explore the cutting edge of technology, channels and strategy through conversations around Unified commerce models, GenAI, Storyselling, AR/VR in Retail & eCommerce to build brands that are on the Path to Profitability & successful customer experiences.
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