27 September 2023
Moderated Networking Session
Engage in a dynamic meet-and-greet, designed in a 'speed-dating' format, to initiate meaningful business discussions right here at iMedia. This platform offers Brands and Service Providers alike the chance to pinpoint their most promising business prospects for the upcoming two days.
A major expansion by modern trade is happening in the Tier 2 and 3 cities as customers become affluent and are eager to spend. However, tapping into this audience isn’t as straightforward and requires unique and custom approach. What unique strategies are Brands following to make inroads - including platforms, channels, and influencers?
29 September 2023
The panel will unravel the powerful fusion of social media and shopping convenience. Explore how businesses strategically leverage social platforms to reshape consumer behavior, foster personalized engagement, and drive growth. Discover the latest trends, challenges, and innovations that define the modern shopping journey.
Unlock substantial gains in your online performance through strategic conversion optimization. Join us for actionable insights on enhancing conversion rates, leveraging data-driven site search for targeted page optimization, and prioritizing cost-effective strategies for a significant impact on your bottom line. Don't miss out on turning clicks into conversions!
Get ready to embark on an extraordinary journey at a first-of-its-kind "Play to Transform" book experience workshop! This is no ordinary workshop. It's a playground of endless possibilities for leadership transformation. Discover your superpowers with LEGO bricks and indulge your six senses with chocolate-driven creativity. So, are you ready to unleash your inner child to thrive in uncertainty and become a future-ready leader?
Link to buy the book - https://amzn.eu/d/bBQhpbK
28 September 2023
Join us for an engaging session that delves into the extraordinary journey of Maggi, a brand that remains loved across the country. In this session, we will hear about some of the success stories and how the brand remains relevant after 41 years!
How much does India spend on shopping vs grocery? Do basket sizes differ for online vs offline shoppers in the same category? How does India's spending behaviour change when it comes to tier 2 & tier 3 cities? PhonePe with over 47% market share in UPI market and more than 5.5 Billion monthly transactions is well placed to give you a peak into the spending habits of people in cities, towns, and villages all over the country.
Join Shivani Shrivastava, Head, PhonePe Ads, as she takes us through the astronomical growth of India's retail story.You will walk away with deep insights on how India spends its money along with some fun myth busters that will help you understand your user better!
MadTech as a term was coined by David M. Raab in 2015. It represents the intersection of Marketing, Advertising and Technology and at its core sits Data. At its simplest, it is the convergence of MarTech & AdTech. Where AdTech is responsible for Acquisition and MarTech is accountable for Retention. The reality however is that your customer doesn’t experience the brand in these 2 silos.
Join us for this engaging session with Epsilon where we will go through a journey with examples from leading retailers & D2C brands on how they are bringing sanity to manage the chaos.
2023 is turning out to be another challenging year for retailers and they are increasingly looking at retention as the biggest drivers for their performance and growth this year. So, what are Retailers doing to keep customers Loyal to them and what Tools and Technology are helping drive Customer Retention
With the democratization of media and D2C strategies, the war shifts to the customer experience space. How brands can differentiate themselves on platforms, influencers, and media channels etc, esp D2C when faced with the daunting media monies & muscle of legacy players entering the D2C arena.
Join us for an exquisite evening of soulful music by Saaz-e-Mehfil ft. Rahul Rana! Get dressed in your ethnic best #TyarHokarAaiye ...