Retail Summit 30 - 2 October 2026
Penang | Malaysia

2023 Advisory Board

Presenting the industry leaders hand-picked to consult on the most important topics, issues and trends in retail.


Ashley Fell


Director of Advisory
McCrindle

Ashley Fell is a social researcher, TEDx speaker, and Director of Advisory at the internationally renowned McCrindle. As a futurist and generational expert, Ashley helps organisations understand the trends shaping the future and how to communicate effectively across generational divides.

Known for her dynamic and data-led presentations, Ashley brings research to life with compelling storytelling and practical insights. With a deep understanding of social trends, she equips leaders and teams to thrive in times of change. Whether she’s presenting on stage, facilitating strategy sessions, or advising clients, Ashley combines evidence-based insights with engaging delivery to inspire action and create impact.