Thanawat Malabuppha (Wai) is the CEO & Co-Founder of Priceza Group, a leading e-commerce technology company in Southeast Asia operating two core platforms: Priceza (price comparison) and Shopfluence (white-label Affiliate Partnership Platform used by major retailers such as 7-Eleven ALL ONLINE and Lotus’s). With more than 15 years of experience in digital commerce, he has been instrumental in shaping Thailand’s online retail landscape.

He serves as the Honorary President of the Thai E-Commerce Association and is a member of the NRF APAC Retail Advisory Board, where he contributes insights on regional retail transformation, consumer behaviour, and the future of digital commerce.
Thanawat is also a sought-after keynote speaker at major industry events — including DAAT Day, DigiTech ASEAN, Lazada Seller Conference, and Thailand E-Commerce Trends — sharing thought leadership on affiliate marketing, retail media, digital shelf analytics, and the evolution of omnichannel retail in Southeast Asia.