Thanawat Malabuppha is a seasoned entrepreneur and thought leader in e-commerce, digital marketing, and retail technology. He is the CEO and Co-Founder of Priceza, Thailand’s leading Affiliate Marketing and Commerce Media platform, empowering brands and retailers to drive performance-based marketing through innovative digital solutions. Under his leadership, Priceza has pioneered Thailand’s affiliate commerce landscape, helping businesses maximize sales and ROI by leveraging data-driven commerce media strategies.

Beyond Priceza, Thanawat is also the Co-Founder of Etailligence, an E-Commerce Data Analytics platform that provides deep insights into consumer shopping behavior, competitive intelligence, and digital shelf analytics. Etailligence is designed to help brands and retailers make smarter, data-backed decisions to thrive in the fast-changing e-commerce ecosystem.

With over a decade of experience in the e-commerce and digital media industry, Thanawat is highly regarded for his expertise in online retail, affiliate marketing, and retail media monetization. He has played a key role in shaping Thailand’s e-commerce policies and ecosystem as the Honorary President of the Thailand E-Commerce Association.