3 August 2022
Moderated Networking Session
A meet and greet, 'speed-dating' style, where the business conversation starts at iMedia. Both Brands and Service Providers can use this time to identify their best business opportunities to pursue over the next two days.
Grab your drink and let's get this event started. Now is your chance to network and mingle ahead of our official opening remarks and welcome dinner!
As we move forward at an unprecedented marketing speed in an age of data based connections (AI), faster & faster internet speeds (5G & beyond), newer ways of connecting (metaverse, voice etc), trust based connections (blockchain), we do not just grapple with cross media channels, or building multi-channel strategies – Marketers need to plan how Brands can live, engage, communicate and build marketing profitability in an era of Omnipresence.
How have some brands been nailing the omnipresent strategy - what kind of tech and partners can help?
Moderated By: Sumeet Singh, Chief Marketing Officer, Info Edge
With profitability and customer acquisition cost being front and center more than ever before, we take a look at how Organic Search is working for you. Is it your Candy (quick fix), your Vitamin (nice to have) or Painkiller (need to have)? We dive deeper in to why it needs to be your Vitamin and how you as a brand marketer can make that happen.
In this session marketers will learn how to decrease their customer acquisition costs (CAC), increase average order value (AOV) and increase conversion rates effectively.
The Indian marketing landscape is going through a monumental transformation. Communications providers, regulators, customer engagement platforms, and enterprises are building a more efficient, robust, and innovative communications ecosystem. Offering a compelling omnichannel experience is right at the top. Omnichannel excellence requires a laser-like focus on value creation. Leaders in the field take a hard look at their strategic and customer priorities and decide who they want to be from an omnichannel perspective. And they develop an equally clear-eyed understanding of what it will take to achieve that ambition. By embedding these principles into their retail strategies, leaders can use the momentum—and urgency—of the present moment to create decisive advantage.
If the One Minute Matchup didn't do it, this Shindig surely will. Catch up with your peers and business associates on this Day 1 Rendevous over interesting cocktails followed by dinner - the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
4 August 2022
The best place to plan your day with steaming food and coffee
As Indians adopt all things digital, from buying veggies to consuming content, how can entertainment platforms help brands increase their saliency?
Moderated By: Chanpreet Arora, SVP & Business Head - AVoD , Voot
Criteo will shed light on how top E-commerce giants can capitalize on India's commerce opportunities with commerce media, exploring the future of commerce media, the benefits, and how more brands will want to partner with such platforms to expand their reach and keep up with consumer demands.
Moderated By: Raunak Munot, Co-Founder and Ex-Head of Marketing, Bombay Shaving Co. & Co-Founder & Chief Experience Officer, Trove Experiences
Transition from traditional marketing to digital has become a thing of past, now the competition now lies within the Digital ecosystem. How should Brand Marketers prioritize their performing mediums and shift budgets to scale revenue. When we are well aware that audience are duplicated across multiple video format inventories; where to spend and where to shun. Performance based agency vs media buying agency, how marketers juggle their focus and why they should; how they cherry-pick their partner in growth. The radical change in consumer behavior is forcing Brands to explore low key mediums; will this sustain?
Working with a verification provider can help give advertisers confidence in the quality of their media buys – allowing them to shift their focus to achieving performance. In fact, according to DoubleVerify’s 2022 Global Insights Report, advertisers with mature verification strategies have seen greater improvements in the quality of their media buys over time. In this session, DV’s Nachiket Deole will sit down for a fireside chat with Archana Aggarwal, VP of Media at Airtel, one of India’s largest telecom service providers, to uncover her team’s journey in adopting verification solutions. You’ll learn about the process of integrating verification, the impact the solutions have had on Airtel’s campaigns, as well as what the brand is hoping to achieve in the future.
The vast majority of businesses are shifting to a customer-centric model. But they’re limited by the power of the data at their disposal. Legacy analytics tools keep data from different sources in silos—despite increasing demand for a single source of truth that allows leaders to make smart decisions quickly. Join Alex Chapko, general manager at Piano, for a presentation on reimagining your organisation’s data strategy to truly understand your customer and activate those insights across your business in real-time
UNICA DEEP DIVES into Hyper-Personalization - a new muscle for the marketer.
HCL SOFTWARE – Digital Experience, The Platform of Trust
Moderated By: Sameer Jain , VP & Head D2C Ecommerce, Max Life Insurance
Continue those interesting catchups and conversations over a hot cuppa brew.
Have you thought of appreciating chocolate the same way you do with wine and coffee? Get an introduction to chocolate basics, terminology and core concepts for those new to the fine chocolate world . We are hosting a Chocolate Tasting session in collaboration with Mobavenue
5 August 2022
High-net-worth individuals (HNWIs) and ultra high-net-worth individuals (UHNWIs) represent a highly attractive and lucrative audience, and getting this incredibly elite 1% to take notice of your brand needs marketers to re-consider traditional digital marketing strategies and instead turn to bespoke campaigns that are tailored specifically at grabbing the attention, and hopefully influencing, this niche consumer group. What are the best ways to gain attention from this niche group?
The growth of online payments has brought in new dimensions of data and thus opportunities for brands to tap into. Customers are omnipresent and are spending both online & offline. With sustained growth of online payments, it is imperative for brands to seek solutions using deterministic signals and look beyond the obvious online channels of promotions.
To operate with speed, efficiency and control in today’s converged yet deeply fragmented video advertising ecosystem, marketers and their agencies need a modern approach that eliminates the problems creating friction in cross-screen campaign execution. Join this session to learn how a singular, end-to-end solution removes risk and waste while providing powerful insights into campaigns across every screen in any region of the world. Video ad workflow, purpose-built for the way TV is consumed today, simplifies the complexity of omnichannel campaigns and gives brands a competitive advantage
Moderated By: Prajakta Rathe, AVP - Digital Marketing, MyGlamm
We will learn principles and practices for holistic wellbeing and greater life fulfillment. These practices are based on timeless wisdom as well as contemporary scientific discoveries. They are designed to seamlessly integrate into our demanding modern lifestyles. Everyone is likely to learn something meaningful that will enhance the quality of the personal and professional dimensions of their life. Join this session to learn simple things that can make a profound difference.
Day 3 lunch with friends