Day 1

3 August 2022

12:00PM - 3:00PM
REGISTRATION
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
3:30PM - 4:00PM
NETWORKING & COFFEE BREAK
Catch up with friends and make some new ones over a hot brew as you get ready to explore  iMedia's Monsoon Edit
4:00PM - 6:00PM
ICE-BREAKER - THE ONE-MINUTE MATCH UP

Moderated Networking Session

A meet and greet, 'speed-dating' style, where the business conversation starts at iMedia. Both Brands and Service Providers can use this time to identify their best business opportunities to pursue over the next two days.

6:30PM - 6:50PM
OPENING COCKTAILS

Grab your drink and let's get this event started. Now is your chance to network and mingle ahead of our official opening remarks and welcome dinner!

6:50PM - 7:00PM
WELCOME REMARKS
7:00PM - 7:30PM
OMNIPRESENT BRANDS – The Power to Be Everywhere and How to Achieve It

As we move forward at an unprecedented marketing speed in an age of data based connections (AI), faster & faster internet speeds (5G & beyond), newer ways of connecting (metaverse, voice etc), trust based connections (blockchain), we do not just grapple with cross media channels, or building multi-channel strategies – Marketers need to plan how Brands can live, engage, communicate and build marketing profitability in an era of Omnipresence.

How have some brands been nailing the omnipresent strategy - what kind of tech and partners can help?

Moderated By: Sumeet Singh, Chief Marketing Officer, Info Edge

Head of Marketing
Hero Electric
Executive Vice President & Head of Digital Business
Kotak Life
Head – Media & Digital Marketing (India & Global Centre of Excellence)
Marico
CMO
Duroflex
7:30PM - 7:50PM
7:50PM - 8:10PM
8:30PM - 10:30PM

Day 2

4 August 2022

8:00AM - 9:00AM
BREAKFAST

The best place to plan your day with steaming food and coffee

BUSINESS ONE TO ONE MEETING
Carry over your previous day's conversations or meet new people over some nutritious breakfast that will set you up for the day. Use the iMedia app to prefix your meetings and make the most of your time.
9:15AM - 9:30AM
EMCEE SESSION OPENING
9:30AM - 10:00AM
INCENTIVIZING FAIR PLAY – How Brands Can Create Healthier Attribution Models to Acknowledge All Players in the Ecosystem
In this new world, people toggle between digital, print, mobile, and in-person engagements, making silo-ed and linear consumer journeys a thing of the past. But as customers experience more complex journeys, toggling between the online & offline world, brands need multiple partners to work with them to make the journey seamless. In this session, we discuss what the transition from multichannel to omnichannel looks like, and learn how to best activate & measure accurately the contribution of various platforms, technologies, and trends that are driving the new digital and media ecosystem.
Global Brand Director - Skincare SA
Unilever
VP Marketing
DBS Bank
10:10AM - 10:30AM
10:30AM - 10:40AM
10:40AM - 11:00AM
11:00AM - 11:15AM
MORNING TEA
Get your brew of choice, as we prepare to bring you the most refreshing tech & marketing stories
11:15AM - 11:55AM
MAXIMIZING CREATIVE EFFECTIVENESS- How Brands are Driving Marketing Metrics and Commerce through Seamless Creative Integrations
This session aims to celebrate the measurable impact of creative work. As the younger audience spends more time on digital and social worlds, they are forcing brands to explore new styles of creative expression that’s compelling and also suited to the platforms/environment - Short from videos, product demos, AR/VR, in-gaming, Live Commerce, and more. So how do marketers create content that consumers find valuable throughout their customer journey how does it help achieve marketing objectives of generating short-term sales and long-term equity.
VP Content Marketing
Sugar Cosmetics
Category Head
Godrej
Sr Director - Brand & Creative Strategy
BYJU'S
11:55AM - 12:05AM
12:05PM - 12:25PM
12:25PM - 12:40PM
12:40PM - 12:50PM
1:00PM - 2:00PM
NETWORKING LUNCHEON
A time for delegates to know each other better, chat and lunch together before we head to the evening activities and party.
2:00PM - 2:30PM
FIRESIDE CHAT : BUILDING D2C BRAND & TEAMS

Moderated By: Raunak Munot, Co-Founder and Ex-Head of Marketing, Bombay Shaving Co. & Co-Founder & Chief Experience Officer, Trove Experiences

Co-Founder and Ex-Head of Marketing, Bombay Shaving Co. & Co-Founder & Chief Experience Officer
Trove Experiences
Founder
Rage Coffee
Co-Founder & CEO
mCaffeine
2:30PM - 2:50AM
2:50PM - 3:10PM
3:10PM - 3:20PM
3:20PM - 3:30PM
3:30PM - 3:40PM
3:40PM - 4:10PM
GOODBYE CHANNELS, HELLO CUSTOMERS - FROM D2C TO OMNI
Make no mistake: D2C is NOT going anywhere. However brands with strong ecommerce presence are looking to capitalize on their loyal following and expand into new markets via online marketplaces, branded offline stores, and social commerce. This session focusses on to building omnichannel strategies by creating unique combinations, serving niche and customized products to new age customers

Moderated By: Sameer Jain , VP & Head D2C Ecommerce, Max Life Insurance

VP & Head D2C Ecommerce
Max Life Insurance
Chief Business Officer, Digital
Plum Goodness
Global CMO
Vahdam Teas
Head: Global Brand Experience
Lenskart
4:10PM - 4:30PM
NETWORKING & COFFEE BREAK

Continue those interesting catchups and conversations over a hot cuppa brew.

4:30PM - 6:30PM
7:00PM - 10:00PM

Day 3

5 August 2022

8:00AM - 9:30AM
BREAKFAST
Plan your last day at iMedia over a steaming Goan breakfast & coffee
NETWORKING & BUSINESS ONE TO ONE
Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies.
9:30AM - 10:00AM
PREMIUM MARKETING - Courting the Top 1%

High-net-worth individuals (HNWIs) and ultra high-net-worth individuals (UHNWIs) represent a highly attractive and lucrative audience,  and getting this incredibly elite 1% to take notice of your brand needs marketers to re-consider traditional digital marketing strategies and instead turn to bespoke campaigns that are tailored specifically at grabbing the attention, and hopefully influencing, this niche consumer group. What are the best ways to gain attention from this niche group?

VP- Planning, Buying & eCommerce
Forever New
10:00AM - 10:10AM
10:10AM - 10:30AM
10:30AM - 10:45AM
10:45AM - 10:55AM
10:55AM - 11:05AM
11:10AM - 11:40AM
KEYNOTE FIRESIDE: Leadership Lens on the Future of Businesses
We get candid with Hari Menon CEO of Big Basket, as he shares nuggets of wisdom from his long entrepreneurial journey, his vision for future and how to build sustainable long term businesses.
Co-Founder & CEO
Big Basket
Ex Head of Digital & D2C, ITC
11:45AM - 12:00PM
NETWORKING & COFFEE BREAK
Meet partners who can create the edge for your business
12:00PM - 12:30PM
SHINY OBJECTS OR THE NEXT BIG THING? - How Brands Analyse Emerging Digital Marketing Channels
In the past few years, numerous new digital marketing channels have emerged that marketers can leverage to reach their audiences. This session will help will level set on the landscape, detail their potential role and provide guidance on how brands can make the most of emerging media by thinking holistically and long-term. Find out when it's right for your Brand - and when it isn't - giving examples from brands along the way.

Moderated By: Prajakta Rathe, AVP - Digital Marketing, MyGlamm

Head of Marketing
MG Motor
COO-Media & Communications
Patanjali Ayurved
Head Media & Brand PR
ITC Limited
AVP - Digital Marketing
MyGlamm
12:30PM - 12:45PM
HOW BRANDS CAN ENGAGE WITH CONSUMERS IN THE NEW REALMS OF DIGITAL REALTY - METAVERSE AND WEB 3.0
President - Packaged Beverages, India & SA
Tata Consumer Products
1:00PM - 2:00PM
HAPPINESS HABITS

We will learn principles and practices for holistic wellbeing and greater life fulfillment. These practices are based on timeless wisdom as well as contemporary scientific discoveries. They are designed to seamlessly integrate into our demanding modern lifestyles. Everyone is likely to learn something meaningful that will enhance the quality of the personal and professional dimensions of their life. Join this session to learn simple things that can make a profound difference.  

Teacher - Joyful & Conscious Living
2:00PM - 3:00PM
NETWORKING LUNCHEON

Day 3 lunch with friends

3:45PM - 4:45PM
BUSINESS ONE TO ONE MEETINGS
Gather around in small groups with  like-minded peers to discuss topics of personal and professional growth
7:00PM - 10:00PM

2022 Presenting Sponsors