Discover the transformative power of martech in solving business challenges. Learn about martech stack investments, achieving scalability and simplicity, and hiring the right resources. Join this session for valuable insights and actionable strategies. Don't miss this opportunity to leverage martech for growth and success.

In the realm of digital advertising, a common misconception persists: the belief that achieving 100% viewability guarantees 100% attention from the audience. However, the reality is far more complex. While ensuring ads are viewable is crucial, capturing genuine attention requires a deeper understanding. Attention cannot be taken for granted merely by being seen; it must be earned and engaged. Brands must craft compelling narratives, captivating visuals, and personalized experiences that resonate with individuals. The true value lies not just in being present but in forging meaningful connections that spark curiosity, ignite emotions, and drive actions. Remember, 100% viewability is not synonymous with 100% attention—attention is the ultimate prize worth pursuing.

With the influencer industry becoming increasingly saturated and funding for creators diminishing, utilizing smaller influencers enables your brand to concentrate a restricted budget on a specific audience.  Avoid haphazardly testing influencers. Instead, follow these tips  from Dabur to identify smaller influencers who can effectively engage niche and targeted audiences.

Delve into the impact of the smartphone era on media consumption, revolutionising consumer buying habits and opening new opportunities for marketers. Explore the effectiveness of OEM advertising as a powerful avenue to extend reach beyond search and social platforms, helping marketers achieve their performance advertising goals. This presentation includes a compelling case study from Max Life insurance, demonstrating how they utilised VEVE's on-device advertising solutions to drive customer acquisition and achieve incremental ROI. Join this session to gain valuable insights into the evolving media landscape and effective advertising strategies.

In today's rapidly changing digital landscape, content commerce has emerged as a powerful strategy for businesses to engage and monetize their audiences. It involves seamlessly integrating compelling content with e-commerce capabilities, enabling consumers to make purchases directly within the content they consume. On the other hand, affiliate or partner marketing involves collaborating with external partners to promote and distribute products or services to their audiences. This session aims to dive into the dynamic intersection between content commerce and partner / affiliate marketing, exploring the potential synergies that can be harnessed.
The topic aims to explore the various ways in which content commerce and partner marketing can complement each other by creating mutually beneficial opportunities. The discussion also aims to examine how partnering with content creators and influencers can drive product discovery, enhance brand awareness, and ultimately boost sales. 
Additionally, the session will also touch upon innovative strategies to leverage content commerce platforms and technologies to amplify partner marketing efforts and achieve greater reach and conversions.

Social media advertising continues to experience massive growth, with the global social media ad market expecting to be worth $358 billion in 2026, up from $181.2 billion in 2021. With the unique challenges adverstiser face on social, it’s more important now than ever for brands to protect their media investments with social ad verification. Social ad verification can address key advertiser needs, including protecting brand equity across social campaigns, avoiding media waste and accessing consistent reporting and insights. 

With the economic headwinds of 2023 affecting the global and Indian markets, it is crucial for retail marketers to adopt effective strategies to survive and thrive. In this panel discussion, we will explore some of the key strategies that can help retail marketers in India sail through these challenging times. Our panelists will discuss the following questions:
1. How can retail marketers in India leverage e-commerce to strengthen their online presence and drive sales in a competitive market?
2. What are some of the best practices in omnichannel marketing that retailers can use to enhance customer experience and drive loyalty?
3. How can retailers improve their supply chain management to optimize inventory, reduce costs, and improve efficiency?
4. What are some innovative revenue streams that retailers can explore to stay competitive and increase their profits?
5. How can technology help retailers gain insights into customer behavior and optimize their operations to stay ahead of the curve?