5 July 2023
The Panel will discuss how to create content that captures Gen Z's attention and maintains their interest, as well as how to leverage the unique capabilities of Web 3.0 to meet the demands of this generation. Attendees will learn how to effectively engage Gen Z and build lasting relationships with this important demographic.
Join Abhijeet at iMedia 2023 to explore the Power of Purpose, CNN’s role in the industry, importance of Sustainability and 5 powerful shifts impacting our industry at large. Uncover CNN’s brand purpose and why audiences gravitate towards us. Dive into Reputation Marketing and its distinction from brand marketing, emphasizing its purpose. Learn how attention has become a vital metric and how CNN effectively engages with audiences in the information-seeking mindset.
This session explores the growing significance of AI in the industry. The speaker emphasizes AI as the new buzzword, highlighting its role in enhancing efficiency and effectiveness. Different types of AI are discussed, along with future trends. The session addresses the importance of brands developing successful AI strategies and taking ownership of AI training. Additionally, Scibids, an AI service for digital marketing, is introduced, showcasing how global brands utilize it to boost marketing ROI. Overall, the presentation showcases the transformative potential of AI in driving marketing success.
7 July 2023
Panelists will cover social media, e-commerce, app, and collaboration ecosystems, discussing the advantages and challenges of each. They will also provide insights on key considerations for brands when choosing an ecosystem, such as fees, user engagement, and competition.
Join us to learn how brands can leverage platform ecosystems to achieve rapid growth and success.
A session on personal finances, the stock market, and how to handle your investments.
1. How DIY tools can help build equity portfolios (including Cryptocurrencies)
2. Building Personal Wealth - DIY Investment Portfolio
6 July 2023
In the realm of digital advertising, a common misconception persists: the belief that achieving 100% viewability guarantees 100% attention from the audience. However, the reality is far more complex. While ensuring ads are viewable is crucial, capturing genuine attention requires a deeper understanding. Attention cannot be taken for granted merely by being seen; it must be earned and engaged. Brands must craft compelling narratives, captivating visuals, and personalized experiences that resonate with individuals. The true value lies not just in being present but in forging meaningful connections that spark curiosity, ignite emotions, and drive actions. Remember, 100% viewability is not synonymous with 100% attention—attention is the ultimate prize worth pursuing.
Delve into the impact of the smartphone era on media consumption, revolutionising consumer buying habits and opening new opportunities for marketers. Explore the effectiveness of OEM advertising as a powerful avenue to extend reach beyond search and social platforms, helping marketers achieve their performance advertising goals. This presentation includes a compelling case study from Max Life insurance, demonstrating how they utilised VEVE's on-device advertising solutions to drive customer acquisition and achieve incremental ROI. Join this session to gain valuable insights into the evolving media landscape and effective advertising strategies.
The panelists will discuss the latest trends and technologies that are transforming the marketing landscape, the skills and capabilities that marketing teams need to succeed in the future of work, and strategies for building a culture of innovation and agility within marketing organizations. Attendees will gain insights into the best practices for building future-oriented and digital-ready marketing teams that are equipped to thrive in a rapidly changing business landscape.
The topic aims to explore the various ways in which content commerce and partner marketing can complement each other by creating mutually beneficial opportunities. The discussion also aims to examine how partnering with content creators and influencers can drive product discovery, enhance brand awareness, and ultimately boost sales.
Additionally, the session will also touch upon innovative strategies to leverage content commerce platforms and technologies to amplify partner marketing efforts and achieve greater reach and conversions.
Social media advertising continues to experience massive growth, with the global social media ad market expecting to be worth $358 billion in 2026, up from $181.2 billion in 2021. With the unique challenges adverstiser face on social, it’s more important now than ever for brands to protect their media investments with social ad verification. Social ad verification can address key advertiser needs, including protecting brand equity across social campaigns, avoiding media waste and accessing consistent reporting and insights.
With the economic headwinds of 2023 affecting the global and Indian markets, it is crucial for retail marketers to adopt effective strategies to survive and thrive. In this panel discussion, we will explore some of the key strategies that can help retail marketers in India sail through these challenging times. Our panelists will discuss the following questions:
1. How can retail marketers in India leverage e-commerce to strengthen their online presence and drive sales in a competitive market?
2. What are some of the best practices in omnichannel marketing that retailers can use to enhance customer experience and drive loyalty?
3. How can retailers improve their supply chain management to optimize inventory, reduce costs, and improve efficiency?
4. What are some innovative revenue streams that retailers can explore to stay competitive and increase their profits?
5. How can technology help retailers gain insights into customer behavior and optimize their operations to stay ahead of the curve?
Gain valuable insights into how brands are adapting and competing for consumers in a grey space, where branding, performance, communication collide.
The panelists will discuss:
- Defining the blurred boundaries: Explore how brand, promotion, and commerce have become intertwined in the digital landscape. Discuss the factors contributing to this blurring, such as social media, influencer marketing, and e-commerce platforms.
- Discuss the difficulties brands face in maintaining their brand promise when promotional activities are closely tied to commerce. Explore how the pressure to drive sales and engage consumers can sometimes compromise brand values and authenticity.