Affinity

Affinity is an ad tech company which creates user engagement products for digital marketers and media companies. We discover unique media placements, create new ad formats, build software, and get advertising budgets to drive branding and performance outcomes for marketers. We call ourselves the ‘Columbus of new media’. We operate 5 business units – Veve, SitePlug, mCanvas, Yield Solutions & AdOpsOne. These businesses operate in US, UK, EU, India, Indonesia and China. For marketers: At VEVE & SitePlug, we drive app installs, new users, sales transactions. At mCanvas, we help them achieve brand lift. These outcomes are delivered from media outside the walled gardens of Google, Meta, Snapchat, LinkedIn, and others. These marketers are from Fortune 500 companies like Amazon, Walmart, Flipkart, Expedia, DoorDash, Wayfair, Otto, Three. For media: At VEVE we help enterprise-grade companies (like Mobile OEMs, Browsers, Telcos) & independent app developers monetize unique placements & formats. At SitePlug, we help e-commerce utility media companies (BNPL, coupons, deals, price comparison, reviews) monetize with merchant links. At mCanvas, we help large-sized content media businesses (news, OTT, lifestyle) monetize with high impact branding ads. At YieldSolutions, we help medium and large-sized content media businesses (news, sports) improve programmatic yield from standard banners. At AdOpsOne, we help SMB content businesses with an ad operations assistant out of a box. We also have a content website named GoodGuilt targeted towards sustainable products. For more information, please visit www.affinity.com