Liz has worked at Tip Top Ice Cream for the last 2 years. Over her 17 year career in FMCG she has been involved in a wide range of areas from Sales, logistics, and sustainability, but ultimately found marketing to be her vocation. Being a real ‘foodie’ and a proud ‘kiwi’ lead her down a path of working for some of New Zealand’s most iconic food brands and companies. At Tip Top, Liz is responsible for driving the brand portfolio strategic direction, NPD innovation pipeline, and multi-channel advertising campaigns.