27 July 2021
Day 2 begins with breakfast and barista coffee!
Tea and coffee is served!
Get ready for some serious Go Kart Racing Fun, brought to you by Brightcove. This track is recognised as one of the world’s premier Karting facilities and will be the home to our iMedia Ultra Enduro Race.
Featuring a Formula One Lap Timing and Race Management system, your group’s time will be recorded down to 1/1000th of a second. So no arguments over who won the race! Reserve your spot quickly and have the chance to take the ‘Winners Podium’. Winners Podium’s Presentation for the 1st, 2nd and 3rd Winning teams.
Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses and scarfs.
Relax on a 2 ½ hour scenic cruise on Lake Taupo on the Cruise Cat, enjoying cruising the bays of Lake Taupo, taking in the stunning scenery of this magical caldera. You will have the opportunity of fishing or clay bird shooting. Drinks and light food provided for the duration of the cruise.
26 July 2021
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.
Traditionally, experience design is the successful harmony of human engagement and technology to enable seamless customer experiences for brands. This is no longer enough, and progressive brand leaders are now pathing the way to a better future with a focus on how they can create a more sustainable impact for their brands and their customers.
The future of experience design lies in the consideration of the broader context of how brands are having an impact on humanity, the connections we make, inclusion, and the impact on our environment.
As leaders in creating the paths to purchase and igniting brand loyalty in our customers, we need to ask ourselves: What is the social sustainability of the experiences we create? How are we considering inclusion, accessibility, equity, culture and ethics in our design and use of technology?
What is the environmental sustainability of the experiences we create? What carbon footprint are we leaving for the next generation? The future of experience design lies in an understanding of humans and the role technology plays in creating ethical, inclusive and sustainable design.
1. They don’t know what they want.
2. Listen to them and you’ll devalue your brand.
3. You’ll make your brand more like everyone else’s.
This is a cautionary tale in the pitfalls of customer obsession.
28 July 2021
Day 3 begins with breakfast and barista coffee!
Influencer marketing has gone from fringe to mainstream in just 5 years, shaking up competitive advantage for brands. But everything is changing again. Influencers of the future are disrupting the endorsement and sponsorship model and remaking retail sales approaches as they go. It all comes down to why influencers work and what they do for audiences. But outsourcing to influencers is the future of brand growth. When brands tap into that and partner with marketplaces, they should be along for the ride and maybe even develop their own influencers along the way. In this talk, Sommer promises 3 key takeaways to enable brands to effectively identify and outsource brand promotion to the coming wave of dynamic content creators
A crowd favourite, client-led round tables see leading Australian retailers moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.
Tea and coffee is served!
The final lunch is designed to satiate any final questions and close the loop on the summit.