4 July 2022
Why now is the time to switch on the power of machine learning.
Working with complex purchase journeys, unpredictable spikes in demand, and changing consumer expectations around privacy, it’s time for marketers to take a new approach for the future.
When machine learning meets human experience, automation can efficiently realise greater agility and profitable growth to keep your marketing delivering against objectives, simply and powerfully.
Please join Google's Liz Geor to understand how and why automation is the foundation of future-ready marketing teams; underpinned by first-party data, and privacy-first by design.
Engagement marketing is nothing new. Consumers have grown to expect the abandoned cart reminder or birthday special offer.
What was once novel, is now just the ground floor of expectation for consumers. They have shared their data and personal information with brands. They subsequently expect organisations to use this to the betterment of the relationship – “Treat me like you know me”
But whilst the concept of automation isn’t new, what Braze enables brands like Walmart, Disney, TradeMe and BurgerKing to do, is think about the customer beyond just digital channels. Because, whilst a consumer might spend hours on their phone, they actually live in the real world.
New Zealand’s leading bank, ANZ, opens iMedia Brand Summit with a fascinating keynote on the past, present and future of marketing. A story of how they combined two brands, went from last to first, and what they’re doing now to retain that position.
With 35 years of combined experience leading marketing, data, digital performance, and frontline capabilities across the globe, and across verticals, these two are experts in applying new approaches to generate better brand experiences for their customers. Join Astrud Burgess (GM of Marketing and Data) and Maheedar Kanagala (GM of Digital Performance) for this inspiring keynote.
5 July 2022
Massey University Distinguished Professor Emeritus Paul Spoonley is as close to being a household name as a sociologist could hope to be, thanks to his media profile and commitment to being at the forefront of exploring numerous trends, hot button issues and social dynamics over decades of social change.
In this fascinating session, Professor Paul Spoonley examines current demographic changes and what that means through the 2020’s and 2030’s for New Zealand. These changes include growing ethnic (super) diversity and significant generational differences that will have a significant impact on the future of marketing.
This is definitely one not to be missed.
Since 2014, Spark has evolved from a traditional telco to a digital services provider and undergone significant digital transformation. This has unlocked a level of innovation that many might think is still years away. AI data B.R.A.I.N and more recently, experiencing with facial recognition are part of Spark’s current capabilities, powering their martech and informing the marketing team’s strategy.
In this session you will hear from Tammy Buhagiar, Marketing Chapter Area Lead, on how the key pillars of data, martech and people enable this level of innovation. Including what Spark has learned along the way, what’s next and the skills that future marketers will need to be successful.
Recent advances in tech and measurement capability mean it has increasingly become a hot topic in media and creative development. The ability to measure and plan for attention could possibly become the greatest single shift in our understanding of what drives effective work, for some time.
It’s early days and there’s a lot still to be studied but there’s also significant opportunity in starting your brand journey early. Is now the time to start?
Why you can’t ignore Web3 / why this isn’t a fad
A 101 on the key Web3 elements – NFTs, Metaverse, crypto
What consumers are doing on Web3 right now
What brands are doing on Web3 right now
What are the important metrics in Web3 (it’s not what you think)
Who are the big players and what technology is launching soon that you need to know about
How to get started: Bring your listening ears and good questions… there will be a spot-quiz with prizes.
Ai is not what you think it is, it’s actually what you need, but it’s not years away, it is here already!
Future proof your business with key insights on how to maximise critical agency relationships.
In this informative session with Sam Shennan (Incubeta MD) he will share the dos and dont's learnt over the last 15 years of working at Google and running one of APACs largest digital independent agencies and working with some of the region's biggest brands.
Disruptions in the digital advertising ecosystem have led to many challenges for advertisers, but with the volume of data now available to brands, brands can take advantage of this data to make informed decisions.
This conversation will be about three different data-driven approaches brands can use to navigate this complex digital ecosystem.
From new media channels like the metaverse, identity, attribution, attention metrics, targeting and measurement issues, this conversation will demonstrate how 1st and 2nd-party data can be used to stay ahead of the proverbial curve, be innovative and future-proof their marketing capabilities.
Join Salesforce’s Global Innovation Evangelist and Digital Anthropologist Brian Solis, Toyota, MediaWorks, FCB our very own Tina Ashworth, as we explore how the role of Marketing has evolved. Listen-in to understand the importance of personalisation, intelligence and automation and how together we can lead the market in the age of customer experience.
These Trailblazers will go deeper to share personal experience of leading teams across people, technology, data and partners to create a winning marketing team for today and the future
White Water Rafting is fun and highly addictive.
Starting the at the Turangi rafting base, the guests will enjoy unforgettable adventures as they navigate rapids in a 8km stretch down the Tongariro River.
Pulses will be racing and senses will be overloaded as they conquer the white water rapids.
Paddle through the very heart of the Great Lake Taupō region, enjoying stunning scenery you can only access by water. Towering pine forests, native bush and volcanic cliffs surround you on your epic Tongariro River journey.
Soaked to the skin and grinning from ear to ear, guests will return to base for a hot drink.
6 July 2022
Influencer marketing has gone from fringe to mainstream in just 5 years, shaking up competitive advantage for brands. But everything is changing again. Influencers of the future are disrupting the endorsement and sponsorship model and remaking retail sales approaches as they go. It all comes down to why influencers work and what they do for audiences. But outsourcing to influencers is the future of brand growth. When brands tap into that and partner with marketplaces, they should be along for the ride and maybe even develop their own influencers along the way. In this talk, Sommer promises 3 key takeaways to enable brands to effectively identify and outsource brand promotion to the coming wave of dynamic content creators.
Some believe the marketing funnel is dead, we don’t, we think its just fiercly more complex. The rise of Connected TV’s (CTV) is remarkable. 50% of households now own Smart TVs and is how more New Zealanders are accessing Broadcaster VOD (BVOD). And as BVOD audiences grow that means TV advertising opportunities are growing too, enabling one-to-one targeting on a big screen, thanks to CTV. So, what does first party data mean at the top of the funnel?
We’ll explore the video landscape in NZ today, and we’ll demonstrate how the combination of TVNZ+ First Party Data & CTV could be the next big thing.
The future of marketing doesn’t have the time for superficial. For safe. For comfortable. Because it’s never been worth your time to pursue bland, boring, or already been done.
Shelly Davies has been described as the popping candy of the corporate training world: Sweet, exhilarating, and effervescent. In a bite me kind of way! She’s known internationally for her unconventional and irresistible work in the field of plain language and clear communications.
Part rockstar, part wordsmith, 100% badass, Shelly teaches us how to break all the rules and give ourselves the permission to live our wildest dreams.
Trust us, this won’t be your average keynote.