Agenda | 7-9 March 2022

Viewer behaviour is changing rapidly, and Connected TV is no longer the new kid on the block. With People increasingly cutting the cord, and streaming TV content, presenting a huge opportunity for advertisers.

Learn how to adapt your strategies to efficiently reach your desired audiences; how to use programmatic to supercharging addressibilty; and about measuring CTV today, and in the future.

In this session, Integral Ad Science, Publica and Samsung Advertising for an in-depth discussion on the topic that is top of everyone’s list.

A sea change in measurement is underway, as the industry begins to move beyond its long-time reliance on third-party data to target consumers. But what's really the best long-term option for Brands and their Agencies?

In this session, Piano look at the state of the industry and share their experience of first-party data acquisition strategies and potential paths forward for your organisation.

iMedia 2022 is focused on change in the world of media and discussing the new rules of success. As an expert in how brand’s grow, Rachel will delve into what success looks like. By understanding the end game, marketers get clarity on the metrics that matter most and insights into which strategies and tactics are useful to get there. Rachel will touch on some of the robust evidence on how brand grow and discuss the implications for media. This knowledge runs counter to much industry practice so it an important foundation to building evidence-based media rules.

Day 2 begins with breakfast and barista coffee.

We all know that regulatory change is coming. However, with a shifting landscape it’s often challenging for Brands to plot a safe course forward.

In this session, Sarla Fernando - Head of Regulatory & Advocacy at ADMA, takes to the stage to explain just what Marketers need to know to navigate these privacy law changes.

2021 was a rollercoaster ride for the cookie. While the ride may continue a little longer than originally thought, Brands and Agencies now have more questions than answers about how to prepare for the death of the cookie.

This session will offer practical advice and strategies to help you not only survive the transition to a cookieless future (which is now) - but to thrive and emerge stronger than ever. We’ll cover topics from how to invest in first party data by building relationships with your customer, to evaluating the many identity solutions now hitting the market, to how to select the right partner to support you throughout this journey.

The pandemic surge in online has substantially increased the number of brands using digital channels, but there is a finite set of eyeballs! Tracking challenges caused by "The Crumbling Cookie" has the effect of reducing inventory available. Add to this the increased volume of emails, coupled with privacy shifts by Apple, with Android likely to follow suite, and we can expect a reduction in the value of email. So, with supply and demand economics being what they are, the cost of traditional digital channels will rise, resulting in the rise of new channels to the customer.

Exclusive new research. Often digital investment decisions are based on “cost effective reach”. But not all reach is created equally. There is a difference between the reach of the environment and the reach of advertising. Time spent with advertising is what matters to advertisers and can be very different to claimed time on platform. For the first time ever, new research will show how digital environments, including video and social, stack up when it comes to the opportunity for ad exposure and human attention.

A collaborative relationship is a powerful thing, yet we often see agencies hold their client partners and vendors at arms length, not wanting to connect the two. With resourcing and skill shortages topping the list of 2022 challenges for marketers and agencies alike, bringing ad tech providers into the conversations early can result in integrated relationships that foster transparency, accountability and ultimately create more effective advertising outcomes.

It’s time for marketers and agencies to lean into new ways of working and leverage their tech partners to help fill in the gaps and navigate the evolving advertising landscape. But what does this look like in practice?

Join Quantcast, American Express and UM as they discuss their integrated partnership and the benefits that a connection involving brand, agency and ad tech provider can bring. Learn how they’ve leveraged this triangular relationship to navigate key challenges such as: Filling skills and resourcing gaps with the right knowledge and expertise Building measurement models that work Future proofing their businesses in a rapidly changing media landscape

Shannon Ingrey will present the 2022 ANZ State of Ecommerce, examining key topical trends in online retail, pain points for business owners, and shifting customer expectations in today's digital world. Shannon will deep dive into how you can optimise this information for your ecommerce offering in 2022 and keep your finger on the pulse of what ANZ shoppers are looking for now. Furthermore, he will present comparative data YoY from 2020 to date, in an effort to demonstrate what is evolving in retail and how it is vital to adopt tested strategies to effectively communicate to customers.

Even before the pandemic, Australia was already experiencing unprecedented social change – from a population not replacing itself, the 'silver tsunami', moving away from the 'nuclear family' to the increasing ethnic diversity across Sydney and Melbourne. In this session, Insights Exchange and Pureprofile share key findings from a February 2022 nationwide survey of 1500 Australians. The insights obtained from this research will enable you to reframe your marketing communications strategies to navigate and stay relevant for the new Australia.

It’s time to rip off the Band-Aid and admit that there’s just too many pieces to our daily life jigsaw – and too many confusing acronyms. From CDP’s to RACI’s to CPA’s to MAP’s and beyond, our lives have become consumed by too many platforms, programs, systems and tools.

In this session, Acquia and VMLY&R cut through the jargon and show you how all these acronyms can come together and deliver the connected experiences that our customers and clients are looking for. Using best practices in CX, BX & DX we’ll walk you through some great client examples that connect CDP’s, DXP’s and more, in a seamless fashion.

Join them for some fun, but also to understand how to streamline your tech & experience stack to deliver.

Retail media has been called digital advertising’s third big wave.

Led by grocery and retail businesses, monetisation of owned media channels is now generating significant revenues in Telco, Travel, Finance, Loyalty and Utility sectors as well. Jonathan will outline why this area is experiencing such rapid growth, just how valuable owned media is and how to go about valuing and unlocking your owned media ecosystem with examples from businesses around the world.

An interactive Q&A following the research presented earlier in the day on digital environments and how they stack up when it comes to the opportunity for ad exposure and human attention.

In this unique session you get to ask questions to our panel of experts featuring Venessa Hunt, GM ThinkPremiumDigital, Dr Duane Varan, CEO MediaScience, Toby Dewar, Director Customer Engagement Foxtel Media, and Lynsey Mogridge, Group Client Director Mediacom. 

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.

Brought to you by JoyStick, join your hosts for some serious Go Kart racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarves.

Aboard your own private catamaran, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort and be amazed by such a picturesque backdrop.

Join us for the Gala Dinner by the poolside.

Day 3 begins with breakfast and barista coffee.

Rory Sutherland the Vice chairman of Ogilvy UK and is an expert on consumer behaviour, trends and the influence of the internet discusses Bees, Tights and why there is an urgent need to rethink digital.

Selling direct to the consumer seems to offer the opportunity to maximise investments made in e-commerce and social media, but truly connecting the strategies is challenging. Have your ‘showrooming’ customers now started ‘webrooming’, and if so, have you got your omnichannel analytics set up to cope? Acknowledging the power of your community and a desire to deepen the connection with your customers are keys to creating effective D2C retail experiences.

In this session, Brightcove will share how platforms and brands around the world are creating live and on-demand content to attract and engage their consumers 24x7, to drive conversion, increase engagement and even reduce product returns.

TV advertising has changed significantly in the last decade, but marketers still face the same key challenge of how to break through?

This session promises to demonstrate how advertisers are benefiting from creative innovation across big and small screens .

Learn about some of the opportunities with CTV and OLV which include data driven targeting capabilities, dynamic creative optimisation, and the ability to measure impact throughout the marketing funnel.

Is ‘Cookieless’ merely clickbait distracting us from the broader industry challenges of changing consumer expectations, evolving regulations, changing market paradigms, and brands and markets becoming more mature with data strategies and practices? Increasingly privacy and consumer trust, along with an opportunity for brands and publishers alike to own and better operationalise their own first party data and find meaningful collaborations which honour these principles are the catalysts for future success.