Sam Ward is a Director of Business Development at The Trade Desk. In his role, Sam is responsible for sales and business development across some of the largest advertising holding groups and brands.

Sam is passionate about educating the market and helping agencies and brands solve complex business challenges. Over the past three years, he has secured partnerships with some of Australia and New Zealand’s largest independent agencies and brands. He’s played a pivotal role in breaking down barriers for upstream initiatives across major holding groups. Sam is passionate about team building and leads onboarding and development for new starters into the team, which has doubled in size since 2021.

Sam has been a member of the IAB Audio Council since 2020 and recently joined the diversity and inclusion committee at The Trade Desk. He also volunteers as a surf lifesaver over the summer months.

Sam has a Bachelor of Commerce, Marketing and Accounting from The University of Wollongong and Management Essentials from Harvard Business School.