Agenda | iMedia Modern Media Summit NZ

Day 1

Day 2

Day 3

Day 1

25 October 2023

9:00AM - 11:30AM

Welcome Lounge

Relax in the Cellar Lounge before kicking off the Sumit!

Delegate Registration

11:30AM - 1:30PM

Advertisers Only Lunch | Navigating the Future of TV Trading: Insights from TVNZ

The future of TV trading journey is well underway. So, what’s the end game? How will we get there? And, most importantly, what does it mean for agencies and advertisers? By the end of this lunch with Matt Bartlett & John Fiddian from TVNZ you will have the answer to all these questions.

John Fiddian

TVNZ Pricing and Inventory Manager
TVNZ

12:00PM - 1:30PM

Networkers Briefing light lunch

Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.

1:30PM - 2:30PM

Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

2:30PM - 2:40PM

Welcome & Opening Remarks

Michael Lams

Group Sales Director, ANZ
iMedia

2:40PM - 4:45PM

Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.

4:45PM - 6:30PM

Free Time

6:30PM - 7:00PM

Pre Dinner Drinks

7:00PM - 9:30PM

Welcome Dinner & Opening Keynote | Brought to you by Sky

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.

AI & the Metaverse: incredible yet risky!

In this presentation, Dr Catriona Wallace, AI & Metaverse expert, will discuss the current status of AI and the Metaverse, including the rise of Generative AI. Catriona will share the great benefits that these technologies will bring to all types of media and to our lives in general and she will also discuss the significant risks these unregulated platforms bring to individuals, organisations and humanity. Dr Wallace will share a model for Responsible and Ethical technology and show us how to step into being Ethical Leaders.

Dr Catriona Wallace

Founder of Responsible Metaverse Alliance

Day 2

26 October 2023

6:30AM - 8:25AM

Breakfast

Barista coffee and breakfast is served.

8:25AM - 8:30AM

MC Opening Remarks

Mel Homer

MC
iMedia

8:30AM - 9:05AM

Future Demand: How to explain the value of brand marketing to non-marketers

How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.

James Hurman

Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks and Toothcrush

9:05AM - 9:30AM

Retail Media Unleashed: Elevating Your Brand's Impact in the New Media Age

Advertising strategies need to evolve to keep up with the changing media consumption habits of your audience. This session will explore the dynamic world of retail media and how marketers are maximising its full potential. From unlocking shopper data value and greater brand growth, to proving campaign ROI. We’ll unpack the latest partnerships and innovate solutions to showcase how retailers, marketers and brands can leverage this emerging opportunity.

Jason Waddell

Associate Director, Business Development
The Trade Desk

Blaine Hudson

Head of Product, Platforms and Data at MarketMedia

9:30AM - 9:55AM

Creative + AI: Your unfair advantage

We are closing in on the end of a year where AI has taken the world by storm. In particular, the promise of GenAI is enormous and has the potential to solve a number of challenges faced by marketers. But which ones, in which order, and when, will be the key to understanding this next generation of marketing.

Join Reuben Halper, Head of Video & Display at Google, as he leads you on an intrepid journey through time – from our current state of consumption complexity, to the exciting capabilities AI is enabling tomorrow, and a glimpse into what’s possible in an AI-driven future – all in the name of creating your own unfair advantage.

Reuben Halper

Head of Video & Display
Google

9:55AM - 10:05AM

Driving Superior Results, Responsibly with Integral Ad Science - Presented by John Nguyen

In an increasingly fragmented digital ecosystem, it's become harder for brands and agencies to stay up-to-date with the latest industry trends and continue to drive value with their digital ads. Uncover the strategies for achieving superior digital advertising results while staying environmentally responsible with Integral Ad Science.

John Nguyen

Lead Account Strategist
Integral Ad Science

10:05AM - 10:35AM

Coffee Break

Take a break and refuel with coffee and morning tea thanks to TVNZ+

10:35AM - 10:55AM

Breakout

How storytelling can drive deeper commercial engagement as audiences evolve

Sarah Stuart

Director of Harakeke
Stuff NZ

Shaping a Greener Digital Advertising Future with Teads & Scope3

In this session, we aim to tackle the escalating issue of carbon emissions linked to digital technologies. In collaboration with Scope3, we will illustrate actionable steps to reduce carbon footprints, all while ensuring the continued effectiveness of your media plans!

Joanna Georges

Head of Australia & New Zealand
Scope3

Spencer Swaney

Enterprise Director
Teads

11:00AM - 11:20AM

Breakout

Creative, Context and Attention

The era of cookieless advertising is fast approaching and the industry is working hard to embrace the shift, looking to other promising technologies around which strategies can be built. Contextual advertising and attention technologies are both hot topics but, until now, have been seen as entirely independent disciplines. In this session, Karan Kent of Playground xyz will present the findings of a new piece of research that explores the relationship between creative, context and attention, and begins to uncover how that relationship might be leveraged to deliver better, more effective ad experiences.

Karan Kent

Head of Sales APAC
GumGum

AI Storytelling: Pioneering the Future or Losing Our Humanity?

As we journey into the uncharted territory of AI in media, a pivotal question arises: are we pioneering the future of storytelling or risking the essence of our humanity? In this session, we navigate this profound query and delve into the transformative power of AI within the creative and media sectors. Explore the future of AI as it reshapes content creation, transforms engagement, and alters perception.

Tim Warren

CEO and Co-Founder
Ambit

11:25AM - 11:50AM

Programmatic Digital Out-of-Home — Where Are We Now?

Out of Home (OOH) is skyrocketing as one of the fastest-growing channels in the media industry, and a significant driver of this growth is programmatic OOH. In this session, Sandra Scott will explore how programmatic OOH is shaping the advertising landscape and what lies ahead. Discover the strategies and innovations that have propelled programmatic OOH's success, and learn about the latest trends and the exciting opportunities it presents for marketers and agencies.

Sandra Scott

Sales & Partnerships Director, NZ • Demand Sales, APAC
Vistar Media

11:50AM - 12:20PM

Welcome to the new age of content

Content has been democratised. Powered by short-form videos, a highly personalised recommendation algorithm, and a new creative canvas; how content was being discovered and created has evolved, and a new era of content was born. Join Head of Agency TikTok ANZ, Andrew Cambridge as he dives into why marketers need to take advantage of the new age of content to grow their brands.

Andrew Cambridge

Head of Agency AU/NZ
TikTok

12:20PM - 12:50AM

Driving Sustainability and Success: Exploring Gen Less and AdNetZero for New Zealand Advertisers

Join Jo, Simon and guests as they discuss how Gen Less and AdNetZero are equipping NZ advertisers with tools and resources to thrive in a sustainable economy, reducing emissions and enhancing brand reputation.

Jo Bye

GM Marketing and Comms
EECA

James Hurman

Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks and Toothcrush

Simon Lendrum

CEO
Commercial Communications Council

Simon Teagle

General Manager
Go Media

12:50PM - 1:30PM

Lunch

1:30PM - 5:00PM

Activity

Boat Cruise

Relax on a 2 ½ hour scenic cruise on Lake Taupo on the Cruise Cat, enjoying cruising the bays of Lake Taupo, taking in the stunning scenery of this magical caldera. You will have the opportunity of fishing or clay bird shooting. Drinks and light food provided for the duration of the cruise.

5:00PM - 6:30PM

Free Time

6:30PM - 11:30PM

TikTok Turn up the Sound Dinner

Get ready to feast on TikTok food trends, enjoy entertainment from NZ artists @wearefoley, and let DJ Angus Brown keep the good vibes rolling! You won't want to miss it.

Day 3

27 October 2023

7:00AM - 8:30AM

Breakfast

8:30AM - 8:40AM

MC Opening Remarks

Mel Homer

MC
iMedia

8:40AM - 9:15AM

In the Palm of Your Hand: Marketing to a Mobile-First Consumer

The world has gone mobile. Gaming, shopping, eating, and banking - all happen from the palm of your hand. Kiwi consumers live mobile-first lives, spending 5 hours each day on their favorite apps. How do you reach the mobile consumer? Why is mobile the key?

Lexi Sydow

Head of Insights
data.ai

9:15AM - 9:40AM

How to build a successful national media business from a $10k seed fund

Recently Go Media won the Metlink public transport sales contract and signed up naming rights to Go Media Stadium as part of their strategy to become the number one Out of Home company in New Zealand. Backed by a team of industry legends, the company is doing some innovative and world leading work and they have created a Rocketship that shows no signs of slowing down. But it hasn’t always been this way. Mike will provide background on what it took to build a locally owned media business and provide insight into how entrepreneurial acumen overcame the many hurdles that tried to halt his dream over many years. It’s an inspirational story; one of grit, determination, doing the right thing, supporting the community, and backing your instincts.

Mike Gray

Director
Go Media

9:40AM - 10:15AM

Client led round tables

10:15AM - 10:40AM

Coffee Break

Take a break and refuel with coffee and morning tea thanks to TVNZ+

10:40AM - 11:15AM

NZ Media - where to next?

Leading NZ publishers discuss the state of NZ media landscape today and explore what the future looks like for our most iconic media brands.

Jodi O'Donnell

Commercial Director
TVNZ

Matt Headland

Managing Director, Brand Connections
Stuff NZ

Lauren Quaintance

Chief Media and Data Officer
Sky New Zealand

Jessica James

General Manager of Trade Marketing
MediaWorks

11:15AM - 11:50AM

Lessons in Badassery

Modern media doesn’t have the time for superficiality. For safe. For comfortable. Because it’s never been worth your time to pursue bland, boring, or already been done.

Shelly Davies has been described as the popping candy of the corporate training world: Sweet, exhilarating, and effervescent. In a bite me kind of way! She’s known internationally for her unconventional and irresistible work in the field of plain language and clear communications.

Part rockstar, part wordsmith, 100% badass, Shelly teaches us how to break all the rules and give ourselves the permission to live our wildest dreams.

Trust us, this won’t be your average keynote.

Shelly Davies

Rockstar Writer-Trainer & Joyful Badass
Shelly Davies

11:50AM - 12:00PM

Closing Remarks & Ultimate Networker Prize

Michael Lams

Group Sales Director, ANZ
iMedia

12:00PM - 1:00PM

Close the loop lunch

Day 1

Day 2

Day 3

2023 Agenda

Modern Media Summit New Zealand

NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 1

25 October 2023

Day 2

26 October 2023

Day 3

27 October 2023

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