Modern Media Summit 25 - 27 October 2023
Lake Taupō | New Zealand

2023 Agenda

Modern Media Summit New Zealand 

 

 

NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 1

25 October 2023

9:00AM - 11:30AM
Welcome Lounge
Relax in the Cellar Lounge before kicking off the Sumit! 
Delegate Registration
11:30AM - 1:30PM
12:00PM - 1:30PM
Networkers Briefing light lunch
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.
1:30PM - 2:30PM
Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

2:30PM - 2:40PM
2:40PM - 4:45PM
4:45PM - 6:30PM
Free Time
6:30PM - 7:00PM
Pre Dinner Drinks
7:00PM - 9:30PM

Day 2

26 October 2023

6:30AM - 8:25AM
8:25AM - 8:30AM
8:30AM - 9:05AM
Future Demand: How to explain the value of brand marketing to non-marketers

How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.

Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks and Toothcrush
9:05AM - 9:30AM
9:30AM - 9:55AM
9:55AM - 10:05AM
10:05AM - 10:35AM
10:35AM - 10:55AM
Breakout
11:00AM - 11:20AM
Breakout
11:25AM - 11:50AM
11:50AM - 12:20PM
12:20PM - 12:50AM
12:50PM - 1:30PM
Lunch
1:30PM - 5:00PM
Activity
5:00PM - 6:30PM
Free Time
6:30PM - 11:30PM

Day 3

27 October 2023

7:00AM - 8:30AM
8:30AM - 8:40AM
8:40AM - 9:15AM
In the Palm of Your Hand: Marketing to a Mobile-First Consumer
The world has gone mobile. Gaming, shopping, eating, and banking - all happen from the palm of your hand. Kiwi consumers live mobile-first lives, spending 5 hours each day on their favorite apps. How do you reach the mobile consumer? Why is mobile the key?
Head of Insights
data.ai
9:15AM - 9:40AM
9:40AM - 10:15AM
10:15AM - 10:40AM
10:40AM - 11:15AM
NZ Media - where to next?
Leading NZ publishers discuss the state of NZ media landscape today and explore what the future looks like for our most iconic media brands.
Commercial Director
TVNZ
Managing Director, Brand Connections
Stuff NZ
Chief Media and Data Officer
Sky New Zealand
General Manager of Trade Marketing
MediaWorks
11:15AM - 11:50AM
Lessons in Badassery

Modern media doesn’t have the time for superficiality. For safe. For comfortable. Because it’s never been worth your time to pursue bland, boring, or already been done.

Shelly Davies has been described as the popping candy of the corporate training world: Sweet, exhilarating, and effervescent. In a bite me kind of way! She’s known internationally for her unconventional and irresistible work in the field of plain language and clear communications.

Part rockstar, part wordsmith, 100% badass, Shelly teaches us how to break all the rules and give ourselves the permission to live our wildest dreams.

Trust us, this won’t be your average keynote.

Rockstar Writer-Trainer & Joyful Badass
Shelly Davies
11:50AM - 12:00PM
12:00PM - 1:00PM

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