India Agenda Page 2022

Day 1

16 November 2022

12:00PM - 3:00PM

WELCOME & DELEGATE REGISTRATION

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

1:00PM - 1:50PM

NETWORKING LUNCH

A chance to catch up with old friends, and start making some new ones

4:00PM - 4:30PM

BUSINESS CONNECT CHECK-IN

Get iMedia ready as our team familiarize you with all networking services and tools

Brands Check-in (4:10PM - 4:20PM) - Brands make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 4.30pm sharp.

Networkers Check-in (4:20PM - 4:30PM )- Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 4.30pm sharp.

4:30PM - 6:00PM

ICE - BREAKER - THE ONE-MINUTE MATCH UP

Moderated Networking Session

Hailed as one of the most rewarding parts of the summit, 1-Minute Match up is ‘meet and greet’ in speed dating style. Get in front of as many potential business clients and customers as possible.

6:00PM - 6:30PM

NETWORKING COFFEE BREAK

Grab your caffeine shot and let's get this event started. Now is your chance to network and mingle ahead of our official opening remarks and welcome dinner!

6:30PM - 6:35PM

WELCOME REMARKS

6:35PM - 6:55PM

KEYNOTE: FROM THE INVESTOR'S TABLE - WINNING MARKETING STRATEGIES FOR INDIA'S NEW AGE BRANDS.

Prashant Puri

Co-Founder & CEO
AdLift

Anisha Singh

Founder She Capital
She Capital

Pawan Sarda

Group CMO & Head of D2C
Wingreens

Vineet Khanna

Co-Founder
Supertails

7:00PM - 7:10PM

THE CHANGING PARADIGM OF THE MEDIA LANDSCAPE

The session talks about changing consumer behaviors, that in turn affect media usage and ways to maximum return on ad investments for marketers

Vijay Iyer

India Head - Ad Sales
Amazon Ads

7:20PM - 7:40PM

ROTI, KAPDA, MAKAAN: AUR DIKHAO IS MORE ABOUT CONVERSATIONS

The Indian marketing landscape is going through a monumental transformation. Communications providers, regulators, customer engagement platforms, and enterprises are building a more efficient, robust, and innovative communications ecosystem. Offering a compelling omnichannel experience is right at the top. Omnichannel excellence requires a laser-like focus on value creation. As the world’s leading OTT player, WhatsApp opens its door for Commerce, there is an opportunity to build exceptional customer experiences.

Shoury Gupta

Vice President
ValueFirst

8:00PM - 10:30PM

NETWORKING COCKTAIL & DINNER

Day 3

18 November 2022

8:30AM - 9:30AM

BREAKFAST

10:30AM - 11:00AM

THE DIGITAL TRANSFORMATION OF FASHON

Moderated By: Rajnish Kumar, Ex Head of Digital & D2C, ITC Limited

Rajnish Kumar

Ex Head of Digital & D2C
ITC Limited

Pankaj Vermani

Founder & CEO
Clovia

11:00AM - 11:15AM

HOW WINGREENS HAS DELIVERED NEXT GENERATION EXPERIENCES TO CONSUMERS THROUGH OMNICHANNEL STRATEGIES

We discuss the Needs, The Challenges, and some solutions of omnichannel marketing

Pawan Sarda

Group CMO & Head of D2C
Wingreens

11:15AM - 11:30AM

HOW MARKS & SPENCER RE-INVENTED PREMIUM RETAIL

How changing consumer behaviors are forcing even single-brand retailers to explore the next phase of growth online, and digital compliments offline retail

Abhishek Lal

Head of eCommerce
Marks & Spencer

11:30AM - 12:15PM

WINNING THE COMMERCE MEDIA LANDSCAPE - HOW THE EMERGENCE OF NEWER MEDIA COMMERCE CHANNELS IS ASKING BRANDS TO STRATEGIZE DIFFERENTLY FOR EACH

Amazon, Flipkart, Nykaa fashion, Myntra, First Cry etc have opened up both opportunities and challenges for the Ecommerce brands. While each of these platforms seems similar overall, challenges and nitty gritties of working with them differ a lot. How are brands using commerce media effectively?

Adheesh Bhagat

Group Head - Ecommerce Marketplaces
The Good Glamm Group

Vaibhav Arora

VP eCommerce
WOW Skin Science

Vaibhav Rai

Head – Digital Commerce
Mars Wrigley

Mohua Das Gupta

Head of Marketing
Tata CLiQ

Eiti Singhal

Chief Marketing Officer
Vega

12:15PM - 12:30PM

HOW KIWI KISAN WINDOW WAS BORN OF CONSCIOUS AND SUSTAINABLE BRAND PRACTICES

Nupur Agarwal

Co-Founder
Kiwi Kisan Window

12:30PM - 1:00PM

BUSINESS ONE-ONE MEETING

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.

1:00PM - 3:00PM

NETWORKING LUNCH

3:00PM - 5:00PM

TREK & TRAILS @ MALSI FOREST

6:00PM - 9:00PM

TIME FOR LEISURE & NETWORKING FOLLOWED BY DINNER

Day 2

17 November 2022

7:30AM - 9:00AM

BREAKFAST & NETWORKING

Enjoy a conversation over piping hot breakfast, as you continue to meet new people, exploring new ideas and technologies.

9:30AM - 9:45AM

Welcome Remarks

Shiney Eapen

Head of Content
iMedia Online Retail Summit

Kavea R Chavali

iMedia Host

9:45AM - 10:15AM

KEYNOTE: HOW PLUM GOODNESS IS DRIVING GROWTH BY UNDERSTANDING THE AUDIENCE & PERSONALIZING THE EXPERIENCE

Shankar Prasad

Founder & CEO
Plum Goodness

10:15AM - 10:30AM

DIGITAL TRANSFORMATION STRATEGIES FROM HDFC BANK: TECH, TALENT & TENACITY THAT NO ONE TALKS ABOUT

Deepak Oram

Head - Martech & Automation
HDFC Bank

10:30AM - 10:45AM

HOW BRANDS CAN LEVERAGE PAYMENT INSIGHTS TO BUILD AN OMNICHANNEL MARKETING APPROACH

To build an Omnichannel Marketing approach brands must invest in actionable insights derived from user buying behaviours and preferences. Payment insights derived from transactional signals are displacing traditional targeting capabilities to build successful omnichannel marketing campaigns across offline and online distribution & sales channels. In this session, we explore Paytm’s first-party audience insights based on transactional signals that have helped several brands cut through the complexity and deliver seamless experiences that meet their customer’s expectations and drive revenue.

Aditya Swaminathan

Associate Vice President
Paytm Ads

10:45AM - 10:55AM

THE BRAND-PERFORMANCE CONTINUUM VIA PROGRAMMATIC

Driving non-linear growth via Full-Funnel programmatic marketing

Satish Kadu

Co-Founder & CEO
YOptima

11:00AM - 11:10AM

MONETIZE YOUR BUSINESS WITH WORLD CLASS TECHNOLOGY

Criteo will shed light on how retailers can maximize revenue with the right monetization strategy and combine Criteo’s industry-leading offerings for on-site and off-site to connect brands with high-intent shoppers on the open internet.

Abhijit Kumar

Manager, Account Strategy, APAC
Criteo

Rohit Monga

Large Customers, Senior Sales Manager, APAC
Criteo

11:10AM - 11:25AM

HOW DUROFLEX IS CRACKING THE D2C STRATEGY IN BHARAT - MAXIMIZING GROWTH POTENTIAL FOR BRANDS IN TIER 2 & 3 CITIES

As brands build an omnipresent strategy for themselves, they bring together physical and online channels, AND exceptional customer service, to engage consumers by delivering enhanced customer experiences. India’s online retail market is all set to grow at a CAGR of 19.8 per cent to reach $85.5 billion by 2025 (Forrester report). How is this translating into success for brands in tier 2 & 3 cities, what has worked for them, what hasn’t and what are some of the challenges they are looking to solve.

Smita Murarka

CMO
Duroflex

11:25AM - 12:00PM

WHAT IS A GOOD ECOMMERCE CUSTOMER ACQUISITION COST?

Challenges of determining Customer Acquisition Cost , what channels work Online /offline and what don’t, and why?

Moderated By: Kushal Sanghvi, Head - India & SEA, CitrusAd

Gagan Arora

Chief Marketing Officer
Pristyn Care

Sai Thota

Head - Digital Marketing
Ferns & Petals

Kushal Sanghvi

Head - India & SEA
CitrusAd

Rithish Kumar

Founding Member & VP Strategy
Pee Safe

12:00PM - 1:00PM

BUSINESS ONE-ONE MEETING

1:00PM - 2:00PM

NETWORKING LUNCHEON

2:00PM - 2:10PM

WELCOME BACK

2:10PM - 2:30PM

THE MATURITY OF RETAIL MEDIA

Steps all retailers go through, and what it means for retailers and brands

John Chaplin

Chief Product Officer
CitrusAd

2:35PM - 2:55PM

UTILIZING THE BLURRING LINES OF THE ONLINE & OFFLINE CONSUMER SHOPPING JOURNEY

The panel will discuss the omnichannel consumer journey, and the blurring of lines between physical and digital shopping. How do digital and commerce media platforms like Amazon influence the purchase journey, act as a research destination, and encourage the ROPO effect. Why and how should Marketers use this trend.

Ajay Sharma

Head of Advertising Sales - Wireless, Consumer Electronics & Large Appliances
Amazon Ads

Tathagat Jena

Marketing Head, India Region Leadership
HMD Global

Sanjay Singh

Director Sales & Marketing
HARMAN International

3:00PM - 3:15PM

BUILDING DELIGHTFUL ONLINE EXPERIENCES FOR OMNICHANNEL RETAILERS

Mayur Pathak

Head - Product and Digital Customer Experience
Titan

3:20PM - 3:35PM

BUILDING THE MARTECH STACK FOR GOING D2C - HOW CAN BRANDS IN INDIA STAY AHEAD OF THE CURVE WITH THE RIGHT RESOURCES AND INVESTMENTS

As retail brands go the D2C route, how should brands strategize to build their Martech stack. What kind of technologies form need of the hour? What are the needs of today like personalization, Privacy management, first party data, ad fraud, measurement and needs that we must anticipate to build this? How has technology evolved to keep pace with the market demands?