16 November 2022
A chance to catch up with old friends, and start making some new ones
Get iMedia ready as our team familiarize you with all networking services and tools
Brands Check-in (4:10PM - 4:20PM) - Brands make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 4.30pm sharp.
Networkers Check-in (4:20PM - 4:30PM )- Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 4.30pm sharp.
Moderated Networking Session
Hailed as one of the most rewarding parts of the summit, 1-Minute Match up is ‘meet and greet’ in speed dating style. Get in front of as many potential business clients and customers as possible.
The Indian marketing landscape is going through a monumental transformation. Communications providers, regulators, customer engagement platforms, and enterprises are building a more efficient, robust, and innovative communications ecosystem. Offering a compelling omnichannel experience is right at the top. Omnichannel excellence requires a laser-like focus on value creation. As the world’s leading OTT player, WhatsApp opens its door for Commerce, there is an opportunity to build exceptional customer experiences.
18 November 2022
Moderated By: Rajnish Kumar, Ex Head of Digital & D2C, ITC Limited
17 November 2022
To build an Omnichannel Marketing approach brands must invest in actionable insights derived from user buying behaviours and preferences. Payment insights derived from transactional signals are displacing traditional targeting capabilities to build successful omnichannel marketing campaigns across offline and online distribution & sales channels. In this session, we explore Paytm’s first-party audience insights based on transactional signals that have helped several brands cut through the complexity and deliver seamless experiences that meet their customer’s expectations and drive revenue.
Criteo will shed light on how retailers can maximize revenue with the right monetization strategy and combine Criteo’s industry-leading offerings for on-site and off-site to connect brands with high-intent shoppers on the open internet.
Challenges of determining Customer Acquisition Cost , what channels work Online /offline and what don’t, and why?
Moderated By: Kushal Sanghvi, Head - India & SEA, CitrusAd
The panel will discuss the omnichannel consumer journey, and the blurring of lines between physical and digital shopping. How do digital and commerce media platforms like Amazon influence the purchase journey, act as a research destination, and encourage the ROPO effect. Why and how should Marketers use this trend.
As retail brands go the D2C route, how should brands strategize to build their Martech stack. What kind of technologies form need of the hour? What are the needs of today like personalization, Privacy management, first party data, ad fraud, measurement and needs that we must anticipate to build this? How has technology evolved to keep pace with the market demands?
The Laughing Cow Journey by Bel Cheese
The GoDesi Journey - Making Desi "POP"ular