To build an Omnichannel Marketing approach brands must invest in actionable insights derived from user buying behaviours and preferences. Payment insights derived from transactional signals are displacing traditional targeting capabilities to build successful omnichannel marketing campaigns across offline and online distribution & sales channels. In this session, we explore Paytm’s first-party audience insights based on transactional signals that have helped several brands cut through the complexity and deliver seamless experiences that meet their customer’s expectations and drive revenue.

Criteo will shed light on how retailers can maximize revenue with the right monetization strategy and combine Criteo’s industry-leading offerings for on-site and off-site to connect brands with high-intent shoppers on the open internet. 

The panel will discuss the omnichannel consumer journey, and the blurring of lines between physical and digital shopping. How do digital and commerce media platforms like Amazon influence the purchase journey, act as a research destination, and encourage the ROPO effect. Why and how should Marketers use this trend.

As retail brands go the D2C  route, how should brands strategize to build their Martech stack. What kind of technologies form need of the hour? What are the needs of today like personalization, Privacy management, first party data, ad fraud, measurement and needs that we must anticipate to build this? How has technology evolved to keep pace with the market demands?