2021 Advisory Board


Michel van Aalten

Country Manager ANZ, Adyen

Nicola Clement

Head of Digital Experience, Myer

Wayne Baskin

Deputy CEO, CTO, Booktopia

Ryf Quail

Managing Director, ANZ, iMedia

Gary Peace

Head of Content, ANZ, iMedia

Helena Stylman

Sales Director, iMedia

Lisa Powell

Head of Retail Practice, Amblique

Paula Mitchell

Head of Digital, Freedom Australia

Shannon Ingrey

Vice President & General Manager, APAC, Big Commerce

Brad Foenander

Head of E-Commerce, Coles

Shane Lenton

Chief Information & Digital Officer, Cue

Jemima Miller

eCommerce & CRM Manager, DuluxGroup

Lance Eerhard

General Manager - eCommerce New Business, WooliesX

Sam Shennan

Managing Director Australasia, Incubeta NMPi

Francine Ereira

General Manager & Domain Lead, Klarna

James Johnson

Director of Technical Services & Strategic Accounts, APAC, Shopify Plus

Rohan Lock

Regional Director - APAC, dotdigital

Martina Steinmann

Head of Ecommerce, Officeworks

Adam McWhinney

Chief Experience Officer & Co-Founder, Temple & Webster

Cameron Jackson

Head of Digital and Customer Engagement, Taking Shape

Johan Palsson

Global Head Of Marketing, Brand, PR and Digital Commerce, Australia & New Zealand, HMD Global

Tracy Jones-Harris

Head of Digital and eCommerce, Camilla