Cole Armstrong

Managing Director

Cole Armstrong is the Founder and Managing Director of NeuroSpot, a behavioural insights agency that provides a deep understanding into what customers actually think and feel, as opposed to what they say. NeuroSpot leverages Cole’s interest in the behavioural sciences – utilizing the latest findings from psychology, neuroscience and behavioural economics.  

At NeuroSpot, Cole’s worked with some of NZ’s largest companies, including Countdown, The Warehouse, Trustpower, AA Insurance, Southern Cross Travel Insurance, and the Vodafone Warriors.