Alana is the Ecommerce Trade Manager at Chemist Warehouse, responsible for driving sales and conversions and optimising merchandising on site. She has 10 years’ experience working with omnichannel retailers in Marketing, Trade, Social Media, Content and specialist eCommerce roles. She’s a connoisseur of thoughtful email marketing journeys and well merchandised product pages. Alana is passionate about creating memorable online shopping experiences and takes inspiration from her own serial shopping escapades.