Networking coffee and informal introductions.
Exclusive first look at proprietary research tracking how SEA consumers actually shop across platforms, categories, and geographies. Fresh data on path-to-purchase, platform switching, price sensitivity, and loyalty drivers. Retailer-only, no vendors.
Sponsors and solution providers get a straight-talking guide to maximising their 1:1 meetings. Expect insider advice on framing conversations, understanding retailer priorities, and standing out as a trusted partner.
A high-energy welcome from the iMedia team. Outlines the six emerging themes driving the agenda
In Southeast Asia, customer ownership is no longer defined by stores or brands alone. It increasingly sits with the platforms and ecosystems embedded in everyday life across travel, payments, dining, entertainment, and rewards. These players now shape how demand is discovered, accessed, and monetised.
The retail playbook is being rewritten. Senior leaders from across Southeast Asia reveal where they would place their next million and why. From social commerce and retail media to AI and experience design, this fast-paced lightning panel cuts through the noise to uncover which investments deliver sustainable profit and long-term growth rather than short-term sales.
Meet the right people, not just more people. These three curated rounds of fifteen-minute meetings match leading retailers and solution providers based on shared priorities to spark partnerships that move from conversation to collaboration.
Unwind as the sun sets over Penang with great music, local flavours, and relaxed networking by the water. The perfect start to the summit—where connections begin as easily as the evening breeze.
In Southeast Asia, the algorithm already won.
83% of Thai shoppers buy based on what influencers recommend. TikTok Shop Indonesia generates billions in GMV from videos the algorithm decides to show. Shopee's ranking logic determines which of 3 million sellers get seen. Grab's personalization engine processes customer interactions every minute to decide what gets promoted.
Your product doesn't exist unless the algorithm says it does.
This keynote reveals how algorithmic commerce has fundamentally reshaped retail across SEA — not in five years, but right now. Muliadi Jeo, CTO of SIRCLO and founder of iCUBE, explains:
The message is clear: if you don't understand how algorithms shape shopper behavior in your market, you're already behind. This session shows you how to catch up.
The new race for revenue is happening at checkout. Digital wallets, instalments, and instant transfers are reshaping how SEA shops—and how retailers secure conversion. This case study exposes how one brand turned the last click into its highest-performing channel, lifting approval rates, AOV, and customer confidence.
Most brands talk about AI. Few can prove it moves the P&L. This case study shows how one retailer went beyond pilots—using predictive intelligence to reduce markdowns, optimise pricing, and increase sell-through. Real impact, real margin, no hype.
Meet the right people, not just more people. These three curated rounds of fifteen-minute meetings match leading retailers and solution providers based on shared priorities to spark partnerships that move from conversation to collaboration.
Where creativity meets culture.
Get creative and discover a piece of Penang’s artistic culture in this guided batik painting session. Blend colour, conversation, and culture as you craft your own hand-painted souvenir.
Where teamwork tastes like victory.
Step into the kitchen for a spirited culinary challenge led by local chefs. Teams collaborate, compete, and connect while preparing classic Malaysian dishes in a fun, fast-paced cook-off.
Beyond the Bowl: Where Purpose Meets Possibility
What if growth wasn’t driven by efficiency alone, but by empathy, conviction and purpose?
In this inspiring keynote, Adrien Desbaillets, Co-Founder of SaladStop!, shares how a small family idea in Singapore grew into Asia’s leading purpose-driven food movement. From risking everything to open the first five stores to pioneering Asia’s first net-zero restaurant, Adrien’s journey proves that purpose isn’t a side dish to profit, it’s the main ingredient that fuels it.
Through stories of resilience, reinvention and community, Adrienexplores how brands can:
• Turn values into velocity, using authenticity as a growth strategy, not a slogan
• Design moments that matter, where experience and emotion outlast any promotion
• Build loyalty through purpose, connecting with customers, partners and teams on what truly counts
• Find optimism in impact, because doing good for people and planet opens doors to new possibilities
At a time when shoppers seek meaning as much as convenience, Adrienreminds us that the brands shaping the future are those bold enough to stand for something. Beyond the Bowl is more than a business story, it’s a celebration of how purpose, when served generously, can feed possibility for everyone.
Shoppers rarely say what they truly feel, but their actions reveal everything. Every scroll, abandoned cart, sudden switch of loyalty, and viral obsession is a signal hiding in plain sight. This keynote decodes the unscripted behaviours that are quietly reshaping commerce and offers a fresh lens on how to read and respond to them.Expect surprising insights, sharp examples, and a new way of seeing the consumer; not as they claim to be, but as they really are.
Retail media is booming, but the honeymoon is over. Marketers now want hard proof – transparent attribution, measurable sales lift, and ad formats that enhance rather than erode the shopper journey. This candid panel pulls no punches as retailers, brands, and governance leaders unpack what’s working, what’s wasting spend, and how to hold retail media networks accountable. Expect clear-eyed debate and practical takeaways to pressure-test your strategy for 2026 and beyond.
In a region where patience is measured in seconds, speed is the new brand currency. This case study shows how one retailer fused marketing, fulfilment, and post-purchase data to deliver faster, smarter, and more consistently — proving that loyalty now lives in logistics.
Dashboards don’t drive revenue, activation does. See how one retailer turned first-party data into live offers, dynamic pricing, and personalised journeys that lifted conversion in real time. The lesson: data only matters when it moves the sale.
Stream A: Launch a Marketplace Storefront That Ranks
A four-week performance sprint for marketplace visibility. Watch live ranking dashboards and learn the creative, PDP, and review tactics that push your storefront to the top, and keep it there.
Stream B: From Zero to Hero in Social Commerce Ads
A practical walk-through of end-to-end ad building and optimisation across TikTok and other social platforms; live creative testing, conversion tracking, and ROI modelling included.
Stream A: Build a Shoppable Video Factory in 30 Days
Turn content into commerce at scale. See a live workflow for producing, tagging, and publishing shoppable videos — complete with automated editing, tracking, and instant conversion feedback.
Stream B: Personalisation That Pays: A 30-Day CX Playbook
A hands-on demo of how AI turns data into action. Watch a live workflow that builds personalised journeys, tests variants, and measures conversion lift — proving customer experience can deliver hard revenue fast.
Retailers Only | Candid Conversations That Shape Tomorrow
Networkers Only | While retailers tackle roundtables, sponsors split into pods to solve “live” SEA challenges
Retailers select bonus 1:1 meetings.
Points and discounts alone no longer build loyalty; they barely scratch the surface. Today’s customers expect programs that create real belonging: communities, VIP access, and experiences that feel personal and exclusive. This panel brings together visionary retail and brand leaders to share how they’re reinventing loyalty through memberships, gamification, and ecosystem partnerships that turn transactions into lasting connections. Expect candid debate, bold perspectives, and practical examples on why loyalty has become the new battleground in a hyper-competitive market.
Every generation shops differently — and expects brands to know it. From Gen Z’s authenticity radar to Millennials’ convenience obsession and Boomers’ trust premium, today’s retail strategies have to flex fast. This case study shows how one retailer rebuilt its brand, product mix, and media tone to stay relevant across generations — proving that understanding mindset matters more than age.
In a market flooded with discounts, trust has become the real currency. This session explores how content-led communities are evolving into powerful retail ecosystems—where authority, education, and shared purpose fuel conversion and long-term loyalty. Learn how engagement, not ad spend, can scale a brand.
The era of the “average consumer” is over. Shoppers are splintering into micro-tribes shaped by identity, culture, values, and algorithms guiding their choices. Retail is no longer about channels, platforms, or even products; its about moments of meaning. This session reveals why the brands that win will be those brave enough to stop chasing mass scale and start mastering radical relevance. It’s a wake-up call to think sharper, act bolder, and lead with purpose in a world where sameness no longer survives.
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