Retail Summit 30 - 2 October 2026
Penang | Malaysia

iMedia Retail Summit Southeast Asia

2026 Agenda

This agenda is updated regularly.
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Day 1
Day 2
Day 3

Day 1

30 September 2026

9:00AM - 12:30PM
Delegate Registration

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

Welcome Lounge

Work, relax, or network ahead of the day - join us in the Jamboree room for snacks and refreshments.

12:30PM - 2:00PM
Retailers-Only Lunch | Inside the Room

A closed-door lunch for retail delegates before the main programme begins. Meet the senior retail leaders joining you from across Southeast Asia, hear how your Business Connect meetings were matched to your priorities, and get a short guide to how the next three days fit together.

Managing Director, ANZ & SEA
iMedia
Networkers Briefing & Lunch

Playbook: How to Win in 3 Meetings

Sponsors and solution providers get a straight-talking guide to maximising their 1:1 meetings. Expect insider advice on framing conversations, understanding retailer priorities, and standing out as a trusted partner.

2:00PM - 2:30PM
Refresh and Get ready

Take a few moments to unwind, get comfortable, and take care of any last-minute matters before we officially begin.

2:30PM - 2:45PM
Welcome & Opening Remarks

Retail in Motion: Three Days, Five Tensions, One Question

When algorithms control discovery and platforms own the customer relationship, the open question is where the next dollar of profitable growth comes from. This opening frames the five tensions running through the summit and sets the pace for three days of commercially honest discussion.

Event Host and Official MC
iMedia
Managing Director, ANZ & SEA
iMedia
2:45PM - 3:10PM
3:10PM - 3:40PM
Lightning Panel | The Investment Test: Where Would You Put Your Next $1M?

Growth in the region is getting harder and every investment now carries a trade-off someone has to own. Each panellist commits to where they would put their next $1M, names what they would stop funding to pay for it, and gives the one metric that would prove the call right. Thirty minutes, real allocations, no hedging.

Senior Regional Manager
ZALORA Group
Chief Marketing Officer Omni-Channel, Luxe Division
L'Oréal
Strategic Advisor
Kevel
Deputy Director, Ecommerce
Skechers
3:40PM - 4:10PM
4:10PM - 5:15PM
5:15PM - 6:30PM
Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 9:30PM
Beachside Opening Reception | Where the Summit Meets the Sea

The summit's opening social event, set against the Penang shoreline at dusk. Cocktails, live food stations, and three hours of unhurried conversation with the most senior retail community in the region. This is where the real agenda starts.

Day 2

1 October 2026

6:30AM - 8:45AM
Breakfast

Day 2 begins with breakfast!

8:45AM - 8:50AM
MC Opening Remarks
Event Host and Official MC
iMedia
8:50AM - 9:25AM
9:25AM - 9:40AM
9:40AM - 10:10AM
Panel | Control Points: Where Retailers Can Still Shape the Sale

In Southeast Asia, a customer can discover a product on social, compare it on a marketplace and buy it in store. What makes the next purchase yours?

Leaders from AEON360, POP MART and OnTheList explore the decisions that give retailers a stronger hold on the sale and the customer relationship. From pricing and assortment to membership and the buying experience, where is control worth the investment, and where can a partner deliver more value?

Drawing on contrasting business models, the panel examines what protects margin, earns repeat purchase and needs to change from one SEA market to another. Expect concrete examples and trade-offs, with practical decisions to test in your own business.

Managing Director
AEON360
Head of Middle East and South Asia
POP MART
Regional CEO / Managing Director — Luxury & Premium Fashion, Asia-Pacific
OnTheList
CEO & Co-Founder of Priceza and Honorary President Thailand eCommerce Association
Thailand eCommerce Association; Priceza
10:10AM - 10:25AM
10:25AM - 11:00AM
11:00AM - 12:00PM
12:00PM - 12:25PM
12:25PM - 12:50PM
12:50PM - 2:00PM
Networking Lunch
2:00PM - 5:00PM
Activity
Activities
Activity
5:00PM - 6:45PM
Free Time
6:45PM - 9:30PM

Day 3

2 October 2026

6:30AM - 9:00AM
Breakfast

Day 3 begins with breakfast!

9:00AM - 9:10AM
MC Opening Remarks
Event Host and Official MC
iMedia
9:10AM - 9:35AM
9:35AM - 10:00AM
10:00AM - 10:15AM
Retail Media: What the Network Actually Returned

Retail media is becoming one of the most attractive new revenue opportunities for retailers in Southeast Asia, but the market is still uneven. Some retailers have strong loyalty, app, store and transaction data. Others are still working through fragmented systems, limited supplier maturity and the risk of adding too much commercial noise to the customer experience.

This discussion looks at what it really takes to turn retail media from an idea into a credible business. What inventory can a retailer actually sell? What do brands and advertisers need before they invest? What technology, data and sales capability has to be built? And how do you prove the activity drove incremental sales, rather than simply taking credit for purchases that would have happened anyway?

A practical look at the costs, trade-offs and returns behind retail media in Southeast Asia: one operator, one commercial model, and one honest view of what the network actually returned.

SVP, Media
Indosat Ooredoo Hutchison
CEO / Co-Founder
Footfall Asia
10:15AM - 10:40AM
10:40AM - 11:05AM
11:05AM - 11:40AM
11:40AM - 12:15PM
Innovation Roundtables

Candid Conversations: Closed-Door Roundtables

Small, closed-door tables built around the summit's core challenges. A facilitator frames a live problem, then steps back — the value is what the room shares honestly: what's been tried, what broke, what they'd do differently, and what they're quietly worried about. Choose the table that matches your most pressing problem.

Retailers Only | Retail Innovation Roundtables
Innovation Roundtables

Candid Conversations: Closed-Door Roundtables

Small, closed-door tables built around the summit's core challenges. A facilitator frames a live problem, then steps back — the value is what the room shares honestly: what's been tried, what broke, what they'd do differently, and what they're quietly worried about. Choose the table that matches your most pressing problem.

12:15PM - 12:40PM
Headline Interview | What I'd Do Differently: The Calls That Shaped the Last Two Years

Most retail leaders keep their real trade-offs behind closed doors. In a candid on-stage interview, one of the region's most significant operators walks through the calls that shaped their last two years: the growth bet that paid off, the one that did not, and where platform dependency became a strategic question.

Chairman and Chief Executive Officer
The MUI Group
Founder
Haldy
12:40PM - 1:10PM
Keynote | What Still Scales: SEA Retail After Easy Growth

Southeast Asian retail has not run out of growth. It has run out of easy growth.

Over three days, this summit has examined what the last decade’s growth model now costs: rising take rates, paid visibility, margin lost between the order and the doorstep, and customers who were never fully owned. The closing question is the one every leader takes home: if the old playbook no longer pays, where does the next phase of profitable growth come from?

Roshan Raj Behera answers with a market-level view of where SEA retail can still scale. He separates the growth pools that remain attractive from the ones becoming overcrowded: quick commerce and retailer-led O2O, value and discount formats, lower-tier cities, stores as a growth engine rather than a cost base, and partnerships that extend reach without handing over the customer. He is equally direct on where growth is being bought rather than earned, and where cross-border entrants have made price a contest many local retailers cannot win on price alone.

The summit closes on one decision framework for the year ahead: what to own, what to rent, where to partner, and what to stop funding. Delegates leave knowing where their next dollar of profitable growth sits, and which growth they should be prepared to walk away from.

Consumer Internet Consultant
1:10PM - 1:20PM
Closing Remarks & Ultimate Networker Prize

Be crowned the Ultimate networker and win a fabulous prize! This prestigious title will be awarded to one outstanding individual who has demonstrated exceptional networking skills using our iMedia app during the event by collecting Ultimate networking points.

1:20PM - 2:30PM
Networking Lunch & Wildcard Connect

Extended lunch and a final round of wildcard 1:1 meetings, the last structured connection point of the summit.

Day 1
Day 2
Day 3