Benjamin was born in the UK and educated internationally across the UK, France, Cuba, and Thailand, giving him a uniquely global perspective.

He began his career in the UK, managing large-scale events and bringing world-famous DJs like Tiësto and Armin van Buuren to British audiences. Benjamin then spent over a decade in Asia, leading marketing for high-growth brands including Zalora and Wall Street English across the region.

In 2014, Ben moved to Australia to lead eCommerce at Dan Murphy’s, where he helped the brand win multiple awards for retail and omnichannel excellence, and launched Australia’s first onsite retail media platform in 2017.

Most recently, Benjamin led transformation across customer, digital, and data at Endeavour Group, driving strategic initiatives that delivered commercial growth and sustainable customer value. He also sits on the Advisory Council for GroceryShop USA and contributes to several global Retail AI Councils shaping the future of retail innovation.