Dr. Duane Varan is CEO of MediaScience®, a global pioneer in lab-based research integrating biometrics, facial coding, eye tracking, reaction time testing and other new advanced methods in better understanding the emotional dimensions of people's media encounters. Dr. Varan is also CEO of Hark Connect - MediaScience’s qualitative research tech platform. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister's Award for University Teacher of the Year.