With over 10 years of experience across E-commerce, Digital Media, and Performance Marketing, Shotinutt has led digital growth for companies across Southeast Asia in the beauty, FMCG, fashion, and consumer electronics sectors. Her expertise spans E-commerce strategy, marketplace development, and full-funnel digital execution.

She is currently the Head of Digital at Sephora Thailand, responsible for driving the end-to-end eCommerce strategy, operations, customer experience, and omnichannel growth across owned platforms and marketplaces. Her role focuses on creating building sales for E-commerce, optimising commercial performance, and delivering seamless journeys across all digital touchpoints.