Adrian Yuen is Director of Advanced Analytics Sales at Mastercard, an experienced analytics consultant who bridges data with impact. He has 11 years of advisory experience in management consulting and advanced analytics, where he served the largest brands in QSR (including Domino’s), retailers and financial institutions across Southeast Asia.

He has advised on go/no-go decisions that have earned or saved clients millions of dollars, including new assortment introduction, regional pricing, operating hours extension and store network expansion. He is also experienced in customer analytics and personalized targeting to drive higher ROI than ATL campaigns. He uses AI/ML methods to isolate the true impact of clients’ initiatives from noise to enable data-driven decisions.

He is an advocate for a culture of business experimentation, leveraging a robust data-driven strategic approach to innovation, to accelerate what works, optimize what has potential and retire what fails.