Matthew Cheng is the Founder and CEO of Footfall Asia, where he works with retailers to unlock greater value from their physical and digital media assets, customer data and in-store environments.

Footfall Asia was founded in partnership with DOOHLabs (www.doohlabs.com), a European retail media technology company with large-scale deployments across international retail networks. The partnership brings together regional retail experience, commercial strategy and technology to help retailers better integrate, digitalise and monetise their media assets while making more effective use of first-party and external data.

Matthew has spent more than 25 years working across media, advertising, retail, business development and entrepreneurship. A significant part of his retail media experience was built over more than a decade with Actmedia and OMG Asia Pacific, where he held senior leadership roles across sales, marketing, retailer relations and regional business development.

During this time, he worked closely with retailers, brands, agencies and regional teams on in-store media, shopper marketing, loyalty, redemption and new commercial opportunities across Southeast Asia.

Today, Matthew is particularly interested in how retailers can bring together physical media, digital channels, shopper data and technology in a more connected way. His focus is on making retail media more practical, measurable and commercially sustainable for both retailers and advertisers.