Push is the Founder & CEO of Multi-award winning brand Haldy, a Singapore-based SME 500 startup best known for launching the World’s First Sugarfree Turmeric Mints. Under his leadership, Haldy has received several accolades, including Singapore Sprit of Enterprise (SOE) award, NVPC Company of Good award, PAC Global brand marketing award, Titan Business Startup of the Year award to name a few.

Prior to launching Haldy, Push has over 20 years of experience working across private equity investments, consulting, and entrepreneurship.

A Columbia University graduate and former Class President, Push is also a best-selling author of a fictional novel “Harried To Be Married”. He is an advocate for sustainable innovation, health & wellness, and entrepreneurship. In his spare time, he enjoys travelling and exploring new cuisines.

In Singapore, Haldy is sold across various online and offline channels, Singapore Airlines (KrisShop), Marriott Bonvoy’s W Hotel Sentosa and Frasers House (Luxury Collection) as well as 21 Carpenter Hotel, Design Orchard (DORS), Shopee, Ryans Grocery, LOOQAL, META (Facebook Microkitchens), SaladStop! etc. Internationally, Haldy is sold in AEON Supermarkets, QRA Gourmet Grocery Stores and Pasar Besar (Central market) in Kuala Lumpur, Malaysia. As a lifestyle wellness brand, Haldy was named the 'Official Wellness Partner' of the 'Singapore National Rugby League (SGNRL)’