Todd Martin is a performance marketing leader, digital strategist and innovation practitioner with deep experience across Asia Pacific, Australia and global agency networks. He currently leads Asia Pacific Performance Marketing for HP International, overseeing end-to-end strategy, planning, execution and reporting across markets including India, China, Japan, Hong Kong, Southeast Asia, Australia and New Zealand.
With more than two decades in digital, media, e-commerce and transformation roles, Todd has helped brands modernise how they connect with customers, scale performance, and translate technology into commercial impact. His career spans senior leadership roles with HP, Havas, Ogilvy, BatesCHI and Razorfish, where he has led regional digital strategy, built new agency capabilities, launched e-commerce platforms, and delivered innovation programs for clients across technology, finance, automotive, travel, FMCG and government.
Todd combines hands-on performance marketing knowledge with a strong background in design thinking, user experience, marketing science, content strategy and organisational change. He founded and managed one of Australia’s largest digital agencies, growing it into a multi-disciplinary business serving major international clients. Based in Singapore, Todd brings a practical, cross-cultural perspective on digital growth, customer engagement and the future of marketing effectiveness.