Vivian Ma is the Director of Digital Growth, APAC at TransPerfect Digital, where she leads commercial growth across the region and partners with brands on cross-market digital strategy, localization, SEO/GEO, performance marketing, and content-led growth.

Her work spans retail, travel and hospitality, education, manufacturing, technology, fintech, and e-commerce, supporting both B2B and B2C organizations as they enter new markets, strengthen regional visibility, and build more locally relevant digital experiences. She has partnered with global enterprises and regional teams navigating multilingual content, complex platform ecosystems, and the nuances of how audiences search, engage, and convert across markets.

Vivian’s career in digital began in technical SEO - a role she fell into, but one that shaped how she thinks about visibility, infrastructure, intent, and performance today. Growing up in a first-generation multilingual household, where she often acted as her family’s personal interpreter, gave her a personal appreciation for localization and the role language plays in building trust, access, and connection.

At the heart of her work is a belief that global marketing should not feel generic. It should be intentional, culturally aware, measurable, and built around how people actually search, engage, and make decisions in each market.